Top SEO Trends and predictions for 2022
Published in
Jan 5, 2022
- MUM (Multitask Unified Model) in Multilingual SEO
- Optimization of on-site search and ensuring content is unique, in-depth, marked up with relevant entities, and categorized into topical hubs
- Local news sites will have a better presence in Google SERPs.
- Google Discover is becoming a major traffic driver for many publishers.
- EAT plays an increasingly important role in the distribution of content.
- The role of #AI in content creation and content briefing will increase.
- Using conversational user interfaces (CUI) in the customer journey to make it feel more natural, to increase conversion rates, and/or to improve content discovery.
