The Importance of Copywriting

Creating positive, memorable brand experiences requires a holistic approach. To understand the impact of your business branding across all media, each design aspect should be evaluated. This includes, of course, copywriting.

Often, clients will waive copywriting services because quite simply, they too are capable of writing sentences in English. Granted, if you are the voice behind your business, surely, you can write something about it. While this is probably true, writing effective copy is a skill that brings together your values, tone of voice, and key messaging. Good copywriting addresses the needs and wants of your audience. Great copywriting will sell your products and services, so you don’t have to.

Messaging

Messaging is your tagline, key impact statements or company phrases, and tone of voice. Tone of voice provides the foundation for all written forms of communication in your business. A voice that unifies your brand values and aspirations is one of the most valuable tools you can use to advance your business.

Your brand’s messaging will be implemented in all aspects of your business. From your tagline, to blog posts and employee emails, establishing a consistent approach to all written forms of communication will boost client certainty and trust.

The rise of quality content

People are coming to expect high quality content across all media. The high volume of content hitting the web on a daily basis can be overwhelming for your audience and customers. The internet is now home to a number of ‘experts’ in any given field — regardless of qualification or experience. But, you are an expert in your field: How can your digital footprint reflect this? How can you prove that you are in fact, the real deal? Differentiating yourself from the pack can be achieved through effective design and informative copy. Working with a copywriter will ensure your expertise is brought to life through entertaining, engaging copy.

Presenting your audience with quality content will maintain their engagement with your brand across all touch-points, on the web and in print. Quality content will keep your company front of mind. Not only this, but you will be viewed as a leader in your field.

To find out more about how we can help you find your voice and create great content, drop us a line at hello@raineandmakin.com