How to increase conversion of app page and save money

Hi everyone, this is the RaiseMetrics team. We have done a research on the tools for A/B testing of mobile app pages. And now we are happy to present our ideas and to suggest a solution.

Optimization is one word, but so much meaning…

If you work with mobile applications, you certainly know about the importance of A/B testing. Even minor icon changes (for example, changing the clothes of a character on it) affect the settings significantly. In reality, the optimization of such things as icon, description, screenshots, icon for “recommended” section, background image and other page elements does not only increase the setup conversion, but also lifts it up in search results.

What about app stores?

This question came up when we faced the need to run tests while launching our first application. In order to increase the conversion and, thus, to increase the income of an app store, App Store and Google Play are supposed to allow experiments with page data, aren’t they? Without a doubt, it would be a win-win situation. However, as it turned out, the possibilities of such type of testing are limited these days.

It is known that testing inside the Google Play developer console became possible from May 2015, though this tool is only half effective due to a number of limitations:

• You can run experiments only in published applications. Google Play will not help if you want to test the concept of your application. So this makes it impossible to experiment with design ideas or to collect feedback from future users before launching.
• There is no detailed analytical data. So you will not know what exactly attracted the user. You can check which alternative generally worked out better, but there are no specific indicators to see how visitors interacted with a page (e.g. how a user viewed screenshots or how much time a user spent before clicking on the “Install” button).
• Only one test can be started at a time. Moreover, you cannot test the name and Search Page and this is the most important indicator of the effectiveness of the visual.

As to App Store, it does not offer any built-in A/B testing functions at all. Changing icons and screenshots is only possible with the release of updates. After the release you can only monitor the changes in the statistics of visits and installations.

Then we analyzed third-party services that offer testing pages in stores. Frankly speaking, we were puzzled as the prices are unreasonably high while the traffic itself is not included in the price.

So, considering a number of important functions that are absent in the tools of stores and the disadvantages of existing services, we came up with an idea to make our own service.

How it works

RaiseMetrics functional is simple but it offers rich analytics for tracking the behavior of page visitors.

You simply enter your application URL (if it is already published) and we generate a page that imitates App Store or Google Play, depending on your platform. To start an experiment, launch an advertising campaign on Facebook or using AdWords. You can choose between a standard testing mode and a traffic optimization mode. Then just use the link we generated to drive traffic to your pages.

You will not need to write even one single line of code. The interface is simple and user-friendly: just drag and change your screenshots or download the new ones. In addition to regular experiments with icons and screenshots, you can test the search page and the displays in the category of yet unpublished applications. The service keeps track of every action a user performs whether it is a scroll or a click –you will get the whole picture.

Why our service?

• Simple and quick setup of an experiment. You can start your first A/B testing today, within a few minutes after launching.
• Detailed reporting. We provide best-in-class reports, thorough and accurate data on the A/B testing progress. It is easy to choose the winning options with our powerful and user-friendly reporting tools.
• Pricing. Whether you present an experienced team or a young developer who has just launched their first application for a store, we are sure that you will find our price surprisingly pleasant

Our service is constantly being developed and updated for the convenience of aso-specialists and developers who work with optimization.

Try experimenting as with an application page as with the services for A/B testing, so use RaiseMetrics.