Top 10 Best Analytics APIs: MailChimp, Google Analytics, SendGrid and Many More

Yasu
Rakuten RapidAPI
Published in
6 min readJun 14, 2019

In this article, we created a list of the Top 10 Best Analytics APIs currently being used. In coming up with this list, we ranked the APIs based on the following criteria:

  • API Features: We evaluated the various features that make the APIs appealing for businesses, developers and users
  • Ease of use: In considering this, we delved into their API documentation and thoroughly examine how easy was to understand. We also check out their developer communities and see the level of activity.
  • Prices: We reviewed the cost of integrating the APIs into our applications.

Eventually, we came up with the following list of Top 10 Best Analytics APIs

Top 10 Best Analytics APIs

1. MailChimp API

Founded in 2001, MailChimp is a marketing automation platform that helps business share email and ad campaigns with customers

API Features: MailChimp API allows users to sync email activity and campaign stats with their database, manage lists, view and control Automation workflows. MailChimp API is a RESTful web service and uses two authentication protocols (HTTP Basic authentication and OAuth2) to authenticate 3rd party applications.

Easy of Use: Easy,MailChimp API is well documented, developers can easily reference this documentation with relative ease.

Price: $9.99 a month

2. Google Analytics API

Developed by Google, Google Analytics is a very useful tool used by developers, marketers and entrepreneurs to monitor traffic on their website.

API Features: Google Analytics API allows developers to measure user interaction with websites/web applications, android applications and IOS applications. It employs an API Key, OAuth 2 authentication model. And is a single purpose API, with a RESTful architecture. It supports JSON, JSONP response format and JSONP, URI Query String/CRUD request format.

Ease of Use: Easy, Google has a very active community of developers and well-detailed documentation.

Price: Paid, pay-as-you-go pricing

3. SendGrid API

Based in Denver Colorado, SendGrid is a customer communication platform for transactional and marketing email.

API Features: SendGrid API allows analysts to retrieve relevant information about user accounts like statistics, bounce rates, spam reports and other useful information. It employs an API Key, OAuth 2 authentication model. And is a single purpose API, with a RESTful architecture. It supports JSON, JSONP, SMPT response format and SMPT String/CRUD request format.

Easy of Use: SendGrid API is well documented, developers can easily reference this documentation with relative ease

Price: Paid

4. MailGun API

Based in San Fransisco California. MailGun is an email automation service provided by Rackspace.

API Features: MailGun API using this email, users can monitor and analyse thousands of emails sent over a certain period of time. This API uses an API Key, HTTP Basic Auth authentication method and supports JSON, JSONP response format and JSONP, URI Query String/CRUD request format.

Ease of Use: MailGun has published in-depth documentation and other useful developer resources to facilitate fast and seamless integration of its APIs.

Price: Paid

5. Looker API

Headquartered in Santa Cruz, California, Looker is a market data exploration and discovery business intelligence platform.

API Features: Looker API allows developers to integrate data analytics features for businesses. It is available with HTTP requests and JSON responses, API Key to authenticate, and SDK to interact with various parameters.

Ease of Use: Not Easy!! There is no public documentation available for this API so developers might find it difficult to use

Price: Free

6. Ahrefs API

Ahrefs is a platform that offers a comprehensive collection of tools and resources to help users take their SEO marketing efforts to the next level.

API Feature: Ahrefs API allows users to utilize analytical tools to show link domains, anchors, and top pages within a domain.

Ease of Use: Ahrefs offers comprehensive documentation, guides, and sample codes on how to leverage its data to create useful applications.

Price: If you subscribe to any of the Ahrefs paid plans, which starts from $99 to $999 per month, you’ll be granted free API access. For more extensive usage, you can go for any of the API subscriptions plans, which are charged monthly from $500 to $10,000.

7. Facebook Analytics API

Developed by Facebook. “Facebook Analytics” helps business analyse and interpret complex data

API Features: Facebook Analytics API provides tools that allow developers to understand and optimize how users access and browse their website across mobile, web, bots, offline, and more.

Ease of Use: Facebook is known for providing detailed documentation and guides on how to make the most of its APIs, and the Ads API is no exception.

Price: Free

8. KeenIO API

Keen is the platform for developers that lets you ship custom user-facing metrics quickly and seamlessly with low overhead.

API Features: KeenIO API allows developers can run counts, sums, funnels, averages, segmentation and much more, using simple queries. KeenIO also provides visualization tools allow you to draw and chart your data and display it in a custom dashboard.

Ease of Use: KeenIO is well documented, developers can easily reference this documentation with relative ease.

Price: Paid

9. Finbox API

Finbox provides investors with a suite of online investing tools to help them dive deeper into their investments, faster

API Features: Finbox API gives developers access to all of the data that goes into and comes out of the valuation models and charts

Ease of Use: Easy!! Finbox offers simple documentation on how to get up and start running with the API within the shortest time possible.

Price: Free

10. Microsoft Text Analytics API

Microsoft Text Analytics was developed to provides advanced natural language processing over raw text.

API Features: Using these API developers can carry out sentiment analysis, key phrase extraction, language detection, and entity linking.

Easy of Use: Microsoft offers detailed documentation, code samples, and SDKs to help you jump start integrating the API in your most preferred programming language. It also provides a sandbox for testing your code before deployment to live conditions.

Price: Free

That’s Rakuten RapidAPI’s list of Top 10 Best Analytics APIs. We hope you’ll find an API that you can integrate into your application.

About Rakuten RapidAPI

Rakuten RapidAPI is the world’s largest API marketplace with 8,000+ third-party APIs and used by over 500,000 active developers. We enable developers to build transformative apps through the power of APIs. Find, test and connect to all the APIs you need in one place!

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