Rally Digest #59 (February 1, 2022)
Welcome to the Rally Digest, a weekly round-up of everything that’s happening around the Rally project.
Social Token Launches
Banzai Bowls — $BNZI
We are Banzai Bowls, a family owned business named after the famous wave Pipeline which is located on the North Shore of Oahu. Our passion is delivering you with the best hand crafted Acai bowl experience. Our background of surf and skate culture has driven our passion since 2008, and we are always ‘Living life in the bowl’. Excited for this next journey into the crypto space!
NFT Spotlight
Jeremiah Owyang’s “Web Strategy: 2022” NFT grants access to Owayng’s premium Web Strategy group on Discord, providing valuable insights and discussions on digital trends across Web3, Digital Marketing, Corporate Innovating, Tech Wellness, and other related news. Jeremiah provides ongoing links to important news articles for the Discord group to discuss in private, as well as other occasional perks.
Jeff Pulver’s “Oh Dear” NFT — featuring art by Joyce Brian — benefits the WhyHunger foundation, an initiative co-founded by Harry Chapin to feed people in need.
Project News
Creator Mentorship Program Launch — Rally’s Organic Mentorship Program connects newly minted creators to veteran members of our community. Over the course of six weeks, mentors guide their mentees through the launch process & beyond. Read more and sign up to participate on our Wiki!
At the ecosystem level, the RLY Network Association and SuperLayer announced that the network is expanding to Solana. Read more about this move in Decrypt and Coindesk. Meanwhile at Rally.io, we’re building a multi-chain infrastructure for digital economies — including social tokens and NFTs — that is mainnet compatible. We are in the process of determining how and when this will be implemented but are excited at the prospect of launching and building directly on chains like Solana.
Rally executives were busy this week opining on the future of Web3. Check out Rally VP of Product Chris Fortier’s byline in TechCrunch that discusses the ethos of music NFTs and compares the movement to the torrenting boom in the early 2000s, as well as our CEO Bremner Morris’ piece in Rolling Stone that highlights how developers and creators can partner to build creator-first, Web3 tools on top of NFTs and social tokens to give way to a new middle class of creators and artists. VP of Creator Success Stephanie Pereira served as a panelist on the “Bridging Web3 & the Creator Economy” session as well as “The New Creator Distribution Model: Company Ownership” at the Web3 Virtual Conference.
Creator Spotlight
Mark Schaefer takes the stage to share his experience of turning his audience into a vibrant community who are building and learning together thanks to his $RISE token.
Check out our case study of Jaylen Clark’s $JROCK airdrop. His team used a Bonfire social token airdrop to bring some of his large social following to his new token on Rally.
Industry News
“Creator economy app store” Koji has raised $20 million in funding to go after Web3 opportunities, The Information reported. The startup has already unveiled an NFT gallery feature, and the fresh funding includes luminaries of the Web3 space, including a VP of product at OpenSea.
The creator economy IPO pipeline is starting up, with Impact first in line, The Information reported. The firm, which makes marketing software for TikTokkers, YouTubers and more, plans to file to go public later this year.
Twitch takes half of all subscription revenue from creators, followed by YouTube at 30% and OnlyFans at 20%, according to data on take rates analyzed by The Information. Facebook and Instagram take nothing from creator subscriptions. The analysis also notes that subscription revenues can be tiny on certain platforms; YouTube generates mainly ad revenue for creators, and takes 45% of that.
Social token news and data site Forefront has published a resource hub for all things Web3. Its Digital Economy Canon contains hand-picked recommendations for the best podcasts, newsletters, tokenized communities and Web3 tools out there.
Prada and Adidas collaborated on user-generated NFTs, Vogue Business reported. The team-up allows users to submit a selfie that gets scrambled by an algorithm and a filter, and the selected to be minted as an NFT. This is Prada’s first foray into non-fungibles.
Nas’ first NFT collection sold out in minutes and generated $560,000 in sales, NFT Now reported. The hip-hop star minted his tokens on Royal, a platform developed by DJ and longtime Web3 denizen 3LAU. It was the first live NFT drop on the platform.
