Rally Digest #61 (February 15, 2022)
Welcome to the Rally Digest, a weekly round-up of everything that’s happening around the Rally project.
Social Token Launches
ZsONAMACO Fair Platforms includes Art, Design, Photography & Antiques and supports and promotes creators through $ARTE coin.
Also launched last week: $HYDRA, $MASHI, and $BP4.
NFT Spotlight
ZsONAMACO, $ARTE — Alonso Cedillo’s “Still Life with Smartphones in a Fishpond”
Alonso Cedillo’s (Mexico City, 1988) work explores our post-internet world dissolving the limits between reality and fiction. Since 2018, the artist has focused entirely on working with images which are native to screens through different protocols like painting, sculpture, post-photography, programming, and video. This series takes the idea of still life as a starting point to explore the way in which we relate to technology, its fragility, and its presence in daily life.
Project News
Rally is excited to participate in ETHDenver this year! ETHDenver is the largest Web3 #BUIDLathon in the world (fka hackathon) for Ethereum and other blockchain protocol enthusiasts, designers and developers. This year’s event features simultaneous virtual and in-person events, and kicked off on Friday, February 11th in Denver, CO. Learn more about our bounties here.
Rally is now the home of a Super Bowl champion! Los Angeles Rams return specialist Brandon Powell launched $BP4 on Thursday to establish a digital community for financial literacy. Coinholders will also have access to behind-the-scenes Super Bowl footage. You can read more about Brandon’s launch and motivations in the Atlanta Journal Constitution and The Falcoholic, a popular Atlanta Falcons blog.
Creator Spotlight
We interviewed Nicholena Moon ($MOON) and discussed community building, token utility, and her extensive gaming background. She’s launched innovative projects with $MOON, including token-gated Hearthstone tournaments.
Industry News
Forbes is going Web3, thanks to Binance buying a $200 million stake in the century-old business publisher, CNBC reported. Binance reportedly did the deal because it thinks the intersection of content, media and Web3 is going to be critical in the coming years. Specifically, there’s a belief that Web3 media tooling is going to grow rapidly, enabling new types of content creation — and profit generation.
Twitter is putting creator products high on its agenda, The Information reported. The social media site’s new chief executive, Parag Agrawal, said on his first earnings calls that its Spaces, newsletter tools and Super Follows products have been gaining favor among creators. The firm’s chief financial officer echoed the sentiment, although specific metrics or product plans were not revealed.
Cameo’s NFTs are launching soon. The app, which lets users pay for celebrities to make personalized shoutouts on video, is dropping a utility NFT called Cameo Pass, The Information reported. Each token costs 2 ETH and gives holders access to events, merch drops and more. The tokens will drop on Feb. 17 on OpenSea.
YouTube is eyeing Web3 integrations and an NFT drop, Decrypt reported. The platform’s chief product officer published a blog post saying that the technology represented an “incredible opportunity” and that NFTs could be coming to help creators “build deeper relationships with their fans.”
CoinDesk ran an op-ed on social tokens from Wachsman staffer Aziz Alangari. Alangari argues that social tokens will take Web3 mainstream quicker than other concepts, like DeFi, because people just get it.
