Rally Digest #62 (Feb 23, 2022)
Welcome to the Rally Digest, a weekly round-up of everything that’s happening around the Rally project.
Social Token Launches
Duncan Robinson — $DBO
“I am the host of the Long Shot Podcast and also a professional basketball player for the Miami Heat. When I am not recording episodes or draining threes on the court, I enjoy deep reddit dives into the crypto/NFT space and hope to integrate this knowledge into my business ecosystem.”
Also launched last week: $MOTV8.
NFT Spotlight
Transcending Dove Collection, Natalie Nichole, $DOVE
Natalie Nichole — best-selling author, singer/songwriter, actress, & entertainer — launched the Transcending Dove Collection, an NFT Collection linked to her #DoveNation Community. Her #DoveNation Discord functions like a game, where members can level up based on how many $DOVE coins they hold. As members level up, they unlock new rewards and access to exclusive benefits, events, and more. You can fast-track to a specific level by purchasing one of the Transcending Dove NFTs.
Project News
Rally Growth - As of February 2022, the collective economy holdings across all creator coins is nearly $110M USD across 280 creators. Of those, 59% have collective economy holdings of more than $100K USD and 10% have collective holdings of more than $1M USD.
Duncan Robinson Launch - On Friday, Duncan Robinson launched $DBO, a new social token focused on rewarding, growing and engaging with his community, spanning listeners of his podcast and more. Watch the announcement video and read press coverage in Business Insider, Sports Illustrated and Crypto Reporter.
Thought Leadership - Rally co-founder Mahesh Vellanki wrote a byline for A16Z’s Future blog highlighting why mass crypto adoption will start with web2 primitives. Rally’s Director of Music Partnerships Bryce Carr was quoted in BeInCrypto talking about the future of music and web3. The article highlights Portugal the Man’s recent presave/token campaign that accompanied their new single.
Creator Spotlight
Catch our interview with Omar Ismail from Temple on the Rally Blog. Temple is a membership platform built for web3. Creators can make content exclusively available to subscribers, and subscribers can pay for that content with social tokens and NFTs. Temple will integrate with other tools and platforms like Discord, WordPress, Shopify, in order to give creators a way to quickly and easily token-gate their membership. Read more here!
Industry News
The investing powerhouse known as SoftBank has invested more than $6 billion into creator economy firms in the last 12 months, The Information reported. Its portfolio includes blockchain metaverse play The Sandbox and creator-financing firm Spotter. The latter gives YouTube creators cash upfront to grow their businesses.
Social tokens could be used to form part of our digital identities, writes Coinvise head of community Eliot Couvat for Forefront. The social tokens one holds in one’s wallet are an indicator of digital reputation. This in turn can be used to beef up identities on crypto networks. But problems remain: wallets aren’t yet designed to make these tokens easily read, and tokens can also be acquired on the open market instead of earned through community contributions or other work.
JPMorgan published a comprehensive report on ‘opportunities in the metaverse’ as part of the work from its Onyx blockchain unit. Among the data it put together: $54 billion is currently spent on virtual goods annually; $80 million was paid to creators last year on Second Life alone; the market capitalization of all NFTs is about $41 billion, or about 2% of the total crypto market cap.
FWB and BanklessDAO contributor 0xJustice published a guide to thinking about contributors and users within a DAO. They define four levels in the “DAO contributor funnel” from user to teams of contributors. They also run through the current state of the art in DAO tooling for each of the levels, from Collab Land to Cal.com.
Social token accelerator Seed Club announced its fourth cohort, comprising 21 projects. This includes Metalabel, a project that will allow others to create “cultural labels” for their collaborative work, that’s started by Kickstarter co-founder Yancey Strickler.
