Rally Digest #28 (June 7, 2021)

Welcome to the Rally Digest, a weekly round-up of everything that’s happening around the Rally Network

New Creator Coins:

Big Jon/ $GAINZ

Twitch partner, commentator, livestreamer

Tafokints/ $TAFO

Former MangoCoach. SSBM Analyst. League of Legends General Manager. Puzzle Gamer Expert

David Armano/ $DAVID

Strategist. Marketer. Innovator. David Armano helps brands and organizations see around corners, prepare for the future and build the foundation needed to get there.

Thought Leadership:

  • Pacenotes by Joon Ian Wong — Yield farming, liquidity wars, inflation and demurrage — loyalty points have all the same challenges as social tokens

Rally in the News:

  • Forbes featured a Q&A with Rally’s Bremner Morris re: crypto’s role in evolving the creator economy
  • The Most Interesting Podcast in the World: Rally’s Tam Gryn discussing how she’s working with artists to the launch their own personalized cryptocurrencies

Industry News:

A group of seasoned crypto explorers have formed a project called JPG is trying to build the curation layer of Web3. The idea is that curators can create galleries and select NFTs for exhibitions. Owners of the works opt in to these exhibitions without the tokens ever leaving their wallets. The result should be a set of curators who are rewarded for their expertise in picking works; collectors who get a new way to show and sell their works; and NFT fans can explore works with expert guidance.

Electric Capital’s Maria Shen spotted innovation all over Miami, but not necessarily from the Bitcoin conference. She lists a number of super-cool social tokens and NFT use-cases from the communities at FWB, the DJ 3LAU and the NFT investor Gmoney. The FWB use-case is particularly interesting: from token-gated Discord to a token-gated real-life party called ‘All-time High.’

The NFT pioneer DCL Blogger drops some knowledge in this thread explaining the potential of NFTs and the metaverse. It’s a helpful overview of how these technologies fit together, and paint a picture of a future where the virtual is just as real as the physical.

Richard Patey’s newsletter Less Permission has a great overview of the different social-token fundraising methods out there at the moment — and he’s invested in practically all of them, it seems! He lists Kyle Chayka’s $DIRT token, the $CABIN fundraiser for a writers’ retreat, and the SEED token that will fund a “smart village” in Canada. Patey’s newsletter is all about integrating social tokens into the creator economy, so it’s probably worth a subscription.

Don’t miss this week’s Rally Community Call at 11am PT/2pm ET

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