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3 doors showing Jony Ive is obsessed with them

Thoughts on Apple Car, Part 70

Michael Schmidt
Apr 28, 2017 · 3 min read

Apple at Dubai Mall got a makeover, and it’s all about expansive vast doors that Jony Ive has had made in collaboration with Senior Vice President, Retail, Angela Ahrendts and Apple Park architects Foster+Partner.

Here’s a video by Apple:

The hero piece are so-called Solar Wings:

They open and close based on the weather and daytime, with a simplistic mechanism the door is hung in:

As of today, these doors are the largest kinetic art installation in public. Angela Ahrendts goes into detail in a CBS piece about the new design:

Again, another angle of the wings. You can see that they are really only fixated to the roof, the bottom of the door leaves the floor very much plain.

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This is Exhibit A.

There is another door system in use at Apple, coming to more and more places it seems.

It’s the entrance:

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These black frame doors look pretty standard at first sight, but in reality they have a way of opening just like the wings we saw before.

Here’s a sketchy but the only video showing the whole movement:

Again, they go with minimal visible mechanisms – these ones are hung in the vertical center of each door.

The third dramatic opening is the one of Apple’s flagship store in San Francisco. The doors cover the whole front:

When the store opened, I concluded this can only mean it’s designed for Apple Car to drive through:

That was a little early.

After spending more time thinking about what Apple Car may be like and could work like, it became clear that doors would play a major role in the design of future cars.

In the current iteration of the work I’m doing with Stefan, the doors are not detailed out:

But it’s clear that Apple and especially Jony Ive learned a ton about exceptional doors and how they can look and work.

Expect Apple Car to benefit from that.

To close, here’s Ahrendt talking about working with Jony Ive:

An opening.

Update:

Waiting for the Sun.

Thoughts on Apple Car

Conceptualizations on the future car, a.o.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

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