Steve Jobs introduces iPhone use cases

3 use cases for Apple Car

Michael Schmidt
Thoughts on Apple Car
4 min readJun 24, 2017

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In a response to Neil Cybart, I thought about the three main uses cases for Apple Car:

I reiterated this idea in my second dreamy piece about the introduction keynotes for the car:

The key words in the tweet above are „use cases that match other Apple initiatives“.

Apple doesn’t do stuff just for the sake of it.

Like we saw with HomePods, a classic platform product that introduces a new touchpoint to existing deeply integrated services, Apple only does products that reinforce even more use of their ecosystem.

Apple likes their products to match their other key initiatives.

  • Apple Watch – health.
  • HomePods – music.

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Michael Schmidt
Thoughts on Apple Car

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.