»A million hours of real-world driving«

Thoughts on Apple car, Part 163

Michael Schmidt
Thoughts on Apple Car
3 min readSep 11, 2022

Apple this week unveiled crash detection for iPhone and Apple Watch. What has that got to do with Apple Car?

Apple says the feature relies on „advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data“ for increased accuracy.

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Michael Schmidt
Thoughts on Apple Car

Creative Director at Virtual Identity. I spent a decade on automotive brands in digital and blog about #strategy, the #ClimateCrisis, and #AppleCar.