Apple Go+

Thoughts on Apple Car, Part 162

In today’s update of Stratechery, Ben argues that Apple has completed the transition into a services company. This means it’s time to discuss in detail how a Services offering designed for the hardware and software of a Apple Car would look like.

First things first, I think it is going to be called Apple Go+, in line with Fitness+, TV+ and News+.

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Conceptualizations on the future car, a.o. read by Apple/VW/GM/Continental executives, Apple/Google/Dropbox/Microsoft/Nokia designers, WSJ/CNBC and AI analysts, Lyft/Snap investors, Medium staff writers, academics from HBS/WMG/CIID, and many mobility VCs/CEOs/founders.

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Michael Schmidt

Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.