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Car-related logo designs from Apple’s Brooklyn event

Thoughts on Apple Car, Part 123

Michael Schmidt
Oct 26, 2018 · 3 min read

Apple created over 350 different logo designs for its event in Brooklyn, which will focus on new pro hardware. Some of them can be related to transportation, vehicle design or urban infrastructure.

Let’s have some fun and highlight a few of them:

Materials

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Glass is one of Apple’s most used signature materials.

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This one looks more like a logo sitting under a glass surface with rain drops on it – very much like a sleek boilerplate for a car.

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Aluminium and steel is what Apple uses to shape most of its hardware products.

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Brushed aluminium, or again black glass, makes the reflections that are highlighted in just about any Apple product marketing video.

See also:

Scenes

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A nice top view of a crowded city. One without space for parking, nota bene.

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A comic strip of different transport options. Cars are central, the boat is on the edge.

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Another, more dreamy transport scene. This looks both old and futuristic, a style we know from the movie Her.

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The lake. Less about cars, more about boats.

See also:

The Maze

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Probably describes the current state of Project Titan best:

Where will it go?

Thoughts on Apple Car

Conceptualizations on the future car, a.o.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

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