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carOS will be heavy on AR, voice, and Continuity

Thoughts on Apple Car, Part 66

Michael Schmidt
Apr 12, 2017 · 3 min read

Apple Car will launch with carOS, the new operating system in Apple’s family. From the beginning, it needs to build on top of Apple’s other R&D efforts as well as previous OS leaps.

Let’s go through them step by step:

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AR

Apple’s investments in Augmented Reality are well documented, and Tim Cook is freely speaking about it in recent PR activities:

I regard it as a big idea, like the smartphone.

The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.

I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining.

carOS will bring Augmented Reality into an everyday use case, something that has not been found today. Even though AirPlay will have its role in it, applications will go much further.

AR works best in fixed environments where the technology can build on top of a number of basic parameters.

Read my previous pieces on AR:

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Siri

The interface for that will basically be voice. In a room that has superior audio over smartphones or tablets, Siri can really shine. Voice, that is, means there’s no visible interface at all:

Imagine getting into your Apple Car and simply talking to it – where you want to go, what you want to do, etc.

It makes sense now why Apple invests in things like HomeKit, or its new Clips app. Both eventually are about AR and voice.

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Continuity

Finally, carOS will be all about working together with your iPhone, Apple Watch, AirPods, and iPad. Seamless integration must be key to the Apple Car experience.

The interesting difference to previous work in this field, is that Apple Car will host all other devices in it.

What will be the clues for carOS at WWDC 2017?

Thoughts on Apple Car

Conceptualizations on the future car, a.o.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

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