Driving at night, in a Robot.

Thoughts on Apple Car, Part 157

One aspect of driving in Apple Car we did not cover so far, is night driving. The experience of driving in a car by night is special, and has inspired humanity and especially pop culture for decades. It’s more dangerous, it’s mysterious and somewhat an even more direct experience of feeling like a prehistoric cave man sitting in a shelter staring out in the…

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Conceptualizations on the future car, a.o. read by Apple/VW/GM/Continental executives, Apple/Google/Dropbox/Microsoft/Nokia designers, WSJ/CNBC and AI analysts, Lyft/Snap investors, Medium staff writers, academics from HBS/WMG/CIID, and many mobility VCs/CEOs/founders.

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Michael Schmidt

Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

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