Rolls-Royce

Getting serious about the interior, Part 2

Thoughts on Apple Car, Part 132

VW‘s ID series
Infographic by Adrian Hanft

Why are SUVs loved? It must be psychological.

How can automotive design offer a different or even better way to fulfill those needs?

Everything turns around

That’s why the interior space needs to be as big as possible. Not constrained by the exterior design, but designed from the inside out.

Everything that goes away when consequently applying electric and autonomous design implications, results in a cube.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.