I can’t believe what Apple Car would also change

Thoughts on Apple car, Part 10

Michael Schmidt
Thoughts on Apple Car
1 min readMar 3, 2016

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I think your user experience POV is great – nice run-through of what this could be like! Also, your question whether an owner or user of a self-driving car would need a driver’s license is profound – you don’t need to be driven in a taxi or Uber, so why would you need it when being driven by the car itself? Interesting…

There have been numerous discussions on which industries self-driving cars would change. Obviously, disruption would only follow with new business models – and I questioned the ownership idea (which has been core to Apple products so far) in my series of random thoughts on Apple Car.

Would love to hear your opinion about some of my thoughts!

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Michael Schmidt
Thoughts on Apple Car

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.