Is ‘Heavy Micro’ the new Car?

Thoughts on Apple Car, Part 161

When you’re not the driver but a passenger, the experience changes. Suddenly you want an non-disturbing environment, that is calm and lets you focus on what you want to do apart from driving.

The change is only magical, however, if your vehicle offers self-driving and self-balancing. Pursuing the idea of a rectangle car, we looked into suspension as a key UX feature.

But there are other options:

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Michael Schmidt

Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.