Is this the window AR of Apple Car?

Thoughts on Apple Car, Part 138

Michael Schmidt
Thoughts on Apple Car
2 min readAug 7, 2019

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With iOS 13, Apple introduces new maps with a feature called Look Around: Very much like Google’s Street View, it stitches photos of a place into a 360 degree view.

Beta testers describe it:

Like driving down a road.

What is different to Street View is the smooth animation (see video in link above).

It gives you the impression of actually following the road with, let’s say, a car.

What struck me though is how this feels when looking at it as if you sat in a car, looking out the window.

Your iPad is your car window

Try it out yourself. Take the following screenshot of one of Macstories’ videos and imagine it’s not the iPad screen you’re looking at, but rather the window of Apple Car.

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Michael Schmidt
Thoughts on Apple Car

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.