Is this the window AR of Apple Car?

Thoughts on Apple Car, Part 138

Michael Schmidt
Aug 7 · 2 min read

With iOS 13, Apple introduces new maps with a feature called Look Around: Very much like Google’s Street View, it stitches photos of a place into a 360 degree view.

Beta testers describe it:

Like driving down a road.

What is different to Street View is the smooth animation (see video in link above).

It gives you the impression of actually following the road with, let’s say, a car.

What struck me though is how this feels when looking at it as if you sat in a car, looking out the window.

Your iPad is your car window

Try it out yourself. Take the following screenshot of one of Macstories’ videos and imagine it’s not the iPad screen you’re looking at, but rather the window of Apple Car.

It’s minimalist UI does nothing but show the street name on the top left, layering it over the view with AR built into the window. The top right button can even go.

See another example.

In iOS 13 you can use Look Around to go directly to a place of interest. With the same animation (seriously, check out the videos), but this time it turns to the side when you arrive at the place. Very much like how you’d turn your head looking out the side window. A textbook user-centric design.

The UI then expands to an overview of the place.

All you’d have to do is ask Siri to call the place and book at table. Or drive you there.


Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

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