VW Buzz

MOIA, Jetstream and what may come out of the Apple/VW deal

Thoughts on Apple Car, 111

Michael Schmidt
3 min readJun 2, 2018

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Back to the NYT story about Apple’s deal with VW, codenamed Jetstream:

I would like to extract a few quotes:

The company set to work on an electric driverless car with a lush interior reminiscent of a lounge or living room, where passengers face one another instead of the road, according to two early employees of the project.

Very much what I think of being the (initial) plan. The interior will make much of the difference versus today’s cars.

VW worked on getting closer to this idea with their MOIA division:

MOIA

Back to the early beginning of Apple’s Project Titan:

They entertained a series of unconventional concepts, including augmented-reality or holographic displays embedded in windshields and windows, a sunroof made of a…

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Michael Schmidt
Thoughts on Apple Car

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.