The non-consumption in mobility that may be unlocked by autonomy

Thoughts on Apple car, Part 152

Michael Schmidt
Jan 31, 2021 · 5 min read

One aspect of the coming mobility revolution that we haven't covered so far is the change in consumption versus non-consumption. Through the lens of Apple, we can observe which industries they have entered and essentially ground the overall market in an industry. They have done that by converting non-consumption: people who previously did not use a product or service have been converted to do so. When this happens on a large scale and covers all age groups and…