Playing the long game with CarPlay 2.0

Thoughts on Apple Car, Part 160

When Emily Schubert introduced the next generation of CarPlay at this year’s WWDC, it was a kind of reverse-engineer-revolutionizing the industry moment for anyone following the automotive sector.




Conceptualizations on the future car, a.o. read by Apple/VW/GM/Continental executives, Apple/Google/Dropbox/Microsoft/Nokia designers, WSJ/CNBC and AI analysts, Lyft/Snap investors, Medium staff writers, academics from HBS/WMG/CIID, and many mobility VCs/CEOs/founders.

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Michael Schmidt

Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

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