6 pictures to understand the design inspiration for Apple Car

Thoughts on Apple car, Part 7

Michael Schmidt
Feb 21, 2016 · 3 min read

If Apple can successfully turn the car into a different kind of machine – one with cameras and sensors combined with a completely rethought interior, there would be dislocation not from the point of view of autonomous driving or car ownership models, but auto production. – Neil Cybart, Above Avalon

San Francisco’s cable cars – a classic hop-on / hop-off design
Apple’s own retail stores – lately designed by Jony Ive with interior trees
The Istanbul, Turkey store has a ceiling unseen before.
The original iMac with its friendly face is a key exhibit of simplified Apple technology.

Begin[…] to think of a car as a smart room on wheels […].


Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.