Revisiting the Aerodynamics question

Thoughts on Apple Car, Part 158

This blog is mostly about Apple Car’s design, and although we touch on other things like business and technology, I keep coming back to the basic principles of industrial design for mobility.

One of those cornerstones is the question of aerodynamics and what role they really play.

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Michael Schmidt

Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.