Revisiting the Aerodynamics question

Thoughts on Apple Car, Part 158

Michael Schmidt
Thoughts on Apple Car
4 min readMay 30, 2021

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This blog is mostly about Apple Car’s design, and although we touch on other things like business and technology, I keep coming back to the basic principles of industrial design for mobility.

One of those cornerstones is the question of aerodynamics and what role they really play.

When I started blogging, one of the first articles was about that question:

In it, I made the case that the vehicles most depending on efficiency – trucks and trains – don’t have great aerodynamics.

Digging deeper over the years, there are conflicting theories making rounds. One key statement I found interesting is the following:

With the appropriate time and tools for the job, you can aerodynamically optimize just about any shape.

It’s taken from this Forbes report on the design fundamentals in electric vehicles, making the case how important any optimisation is for…

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Michael Schmidt
Thoughts on Apple Car

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.