Revisiting the Aerodynamics question

Thoughts on Apple Car, Part 158

This blog is mostly about Apple Car’s design, and although we touch on other things like business and technology, I keep coming back to the basic principles of industrial design for mobility.

One of those cornerstones is the question of aerodynamics and what role they really play.




Conceptualizations on the future car, a.o. read by Apple/VW/GM/Continental executives, Apple/Google/Dropbox/Microsoft/Nokia designers, WSJ/CNBC and AI analysts, Lyft/Snap investors, Medium staff writers, academics from HBS/WMG/CIID, and many mobility VCs/CEOs/founders.

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Michael Schmidt

Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

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