Surprise.

Thoughts on Apple Car, Part 93

Michael Schmidt
Thoughts on Apple Car
2 min readDec 2, 2017

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The Apple Car story materializes.

Jalopnik is out with an in-depth report of car testing sites leased by Apple in the fittingly named Surprise, Arizona.

Images they obtained via Google Earth show a vast testing site that can display any given road situation. Perfect for a secret research and development project that sucks up millions of dollars.

This is not the first lease connected to Apple Car. In early 2016, a number of R&D buildings were rented by shell companies tied to Apple.

Investments like this make a project real and close to market launch. Compare it to the iPhone, whose testing facilities were just as enormous:

Hello Apple Car.

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Michael Schmidt
Thoughts on Apple Car

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.