
Tesla vs The Future
Thoughts on Apple Car, Part 81
Jul 22, 2017 · 1 min read
I’d like to surface an interesting discussion I joined on Twitter back in April:
Horace hopes Holzhausen has some alternatives up his sleeve.
In fact, he does.
Trucks vs Cars
Trucks are the biggest chunk of the auto business in the US. The next Tesla after Model 3 will be an electric semi truck. So this is where they’re going.
Tesla will keep electrifying traditional segments of the business.
That’s not what iPhone did. iPhone changed the game.
And that’s what Apple will try to do with cars. Not electrify them. Change the whole business around it. The opportunities are there, the tech is there. What’s missing is the vision and execution.
But it will come.

