Tesla vs The Future

Thoughts on Apple Car, Part 81

Michael Schmidt
Jul 22, 2017 · 1 min read

I’d like to surface an interesting discussion I joined on Twitter back in April:

Horace hopes Holzhausen has some alternatives up his sleeve.

In fact, he does.

Trucks vs Cars

Trucks are the biggest chunk of the auto business in the US. The next Tesla after Model 3 will be an electric semi truck. So this is where they’re going.

Tesla will keep electrifying traditional segments of the business.

That’s not what iPhone did. iPhone changed the game.

And that’s what Apple will try to do with cars. Not electrify them. Change the whole business around it. The opportunities are there, the tech is there. What’s missing is the vision and execution.

But it will come.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

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