The Apple Car Keynote

Thoughts on Apple Car, Part 49

Michael Schmidt
Thoughts on Apple Car
10 min readDec 8, 2016

--

People are gathering on 2 year old Apple Campus 2. It’s 10 AM on January 27, 2020 – 13 years after the introduction of iPhone, the business that changed Apple forever.

Today, change is in the air again.

The world’s most valuable company has been rumored for years to introduce Apple Car, its entrance to the transportation industry, ripe for massive disruption.

Many conflicting stories are known about the project, „Titan“ it’s called, but astonishingly enough, no product details have been leaked up to this day.

The beautiful new Auditorium inside Apple’s new campus will host today’s event.

Al Gore is here, Barack Obama and Hillary Clinton are here. All three have been advocates for change in the automotive industry for over decades, sharing the idea that more sustainable transportation can lead the way out of the climate crisis, and create new jobs. Their hope is that the private sector brings along this change, where the Trump administration fails.

Elon Musk was rumored to attend, but is nowhere to be seen.

--

--

Michael Schmidt
Thoughts on Apple Car

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.