Volvo starts subscription that is cheaper and comes sooner than Porsche

Thoughts on Apple Car, Part 92

Michael Schmidt
Thoughts on Apple Car
1 min readDec 2, 2017

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When discussing price points for Apple Car, it seems that $900 a month is about right.

News from LA Autoshow came in that Volvo will look for $600 a month:

Porsche comes in at $2000, which makes sense for a luxury brand.

Volvo is in great shape overall, given that the business model is young and evolving – they already sold thousands of self-driving cars to Uber on their platform, and now start the subscription pilot – in 2018.

Can we expect Apple Car to launch in 2019 for $900 a month?

I say so.

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Michael Schmidt
Thoughts on Apple Car

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.