What Apple Park tells us about the Car’s interior

Thoughts on Apple Car, Part 82

Michael Schmidt
Jul 27, 2017 · 1 min read

Can you imagine this being the interior of Apple Car?

I can.

This is a segment of Apple Park Jony Ive has been working on for a decade. Ive is keen to mention that the design is “not dominated by built structure at all.” It is driven by a “desire for light and air”. The interior is made to absorb noise and create a “warm sound”.

It is an all-glass, four wall room with adaptable furniture, made of wood and natural materials.

The ventilation system is cutting-edge.

Read the whole WSJ piece:

Here’s the full shot of this floor in Apple Park:

Basically a number of cars put together to build a house.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

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