My favourite bike shop.

Why bikes are the most individual mobility devices, and what it means for personalisation

Thoughts on Apple Car, Part 154

Michael Schmidt
Feb 20, 2021 · 5 min read

ikes are a fun business: There is no market leader, there are gazillions of makes and designs, and since the bike was invented back in the 19th century, it is in use in every corner of the globe by all ages and demographics. Bikes are a tool so universal, it’s…