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Thoughts on Apple Car, Part 74
Published in
3 min readMay 21, 2017
There was a second interesting comment in Apple designer Julian Hönig’s interview with Austrian newspaper Der Standard.
About the Porsche 911:
Many designers are trying to create something new by doing more and more lines, which makes the designs more and more complex, drifting into a mere styling.
This can make a great idea disappear.
When you look at the Porsche 911 stylistically, you can see the proverbial „less-is-more“.
This is key to Apple’s Dieter-Rams-inspired design language.
You can expect Apple Car to reduce complexity in its appearance, and to be a simple, memorable and iconic shape.
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