»Win back space«

Thoughts on Apple Car, Part 74

Michael Schmidt
May 21, 2017 · 3 min read

There was a second interesting comment in Apple designer Julian Hönig’s interview with Austrian newspaper Der Standard.

About the Porsche 911:

Many designers are trying to create something new by doing more and more lines, which makes the designs more and more complex, drifting into a mere styling.

This can make a great idea disappear.

When you look at the Porsche 911 stylistically, you can see the proverbial „less-is-more“.

This is key to Apple’s Dieter-Rams-inspired design language.

You can expect Apple Car to reduce complexity in its appearance, and to be a simple, memorable and iconic shape.

Maybe like this:


Julian goes on about the experience in cars and autonomous vehicles:

For many people the journey in the car is often the only time they have for themselves. You lose that when you have somebody drive you in their car. This is why the topic of self-driving cars is so interesting.

In an autonomous vehicle, one will win back personal space.

And you will win even more because you do not have to drive.

[…]

The question is: What do you do in the car? This will be cool. The exterior will no longer be so prominent, but what I can do in it, how I use time in it.

Maybe I’ll have a party in it.

This is the main uncharted territory of self-driving cars: The interior.

You won’t need any of the interior elements that define today’s cars: Dashboard, steering wheel, rows of seats, low roof, cushions everywhere.

Autonomous cars will be slower, safer and simpler in every aspect of the experience.

As Hönig puts it in his final remarks in the interview:

When we say goodbye to the current architecture of the cars, we will experience a whole new impetus of new designs and concepts.


Let’s say goodbye.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. shared by former Apple executive Jean-Louis Gassée, Apple/Google/Dropbox designer Ryhan Hassan, Lyft and Snap VC investor Alex Giannikoulis, Wristly founder Bernard Desarnauts, and CaminaLab/Drivania/Shotl founder Gerard Martret.