3 Reasons You Should Leverage E-Commerce

Carrie Kaumbulu
RangeKE
Published in
1 min readMay 28, 2019

Despite the size of your business, you should exploit e-commerce platforms & tools to your advantage!

1. Grow, for a fraction of the cost!

Instead of paying to open multiple shops, pay for one that can reach millions of people. With an e-commerce platform you can ship to anywhere and explore new markets without having to break the bank.

2. Learn about your customer, products and more!

Make smart decisions. Get rid of assumptions, make decisions based on data and increase your likeliness for success and growth. Established businesses are already using data to their advantage, and you should too. Most e-commerce platforms come with some basic data and analytics that if you use well, will benefit you greatly!

3. Target & Re-target with ease!

With an e-commerce platform, your marketing can become more specific and effective. Know who to target, and most importantly, re-target. Share your promotions (and any other information) with customers who are most likely to respond positively and increase your ROI. This can be based on previous purchasing history, browsing history (on the e-commerce platform itself) and more!

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