The important of AR in e-commerce
Consumer buying behaviours are changing due to Covid-19 wave. Most of them are now in the home, buy something online and using digital payments. But there is a gap between consumer thought and actual product that are going to arrive at home. This gap is big for valuable Brand and expensive products like Glasses, Phone, Furniture and even clothes based on customer preferences. This can cause customer dissatisfaction and even damage Brand Image. Therefore, we need to think about how we fill this gap. One of ideas is to use Augmented Reality. AR can let customers experience before they buy something online because AR can provide virtual product in our Phone. With one link, customers can experience the products before they buy, customers can think this product is going to suit with their needs and wants before they buy and customers can understand the various features of the products and their use through AR hands-on experience. This is the sample link for Glasses Products in AR.
