The Power of Blogging For Your SEO

If you’re not blogging, you’re missing out they say. In today’s world where content can suddenly get viral and attract countless visitors, conversions, social shares and backlinks, neglecting the blog section on your website is a huge mistake.

Each industry will benefit from blogging in a different way. For some of them, blogging might drive the vast majority of leads and customers whereas others will use the extra content to improve to overall authority of their website. There are countless other cases in-between. The fact is, adding a blog section on your website cannot hurt you. There is no need to release fresh content every day. Some bloggers will only publish once every few months but each post will drive hundreds of thousands of visitors.

Blogging is an easy way to get tons of high-quality backlinks. Publish great content, promote it in your community and on the industry related websites, do some outreach and eventually people will begin to link to your website organically.

Your blogging can be random and it might still get viral. But the best thing you can do is attract certain problems in your posts so that people can relate to that. This will build trust, strengthen the connection between you and the potential customers and get you more exposure online.

Content Promotion

You can’t just publish a post and hope that it will promote itself magically. Once the content is published, it’s time to go ahead and promote it in the right places. Here are some good recommendations:

• Medium.com
• Social Media like Facebook, Twitter, Google+
• Reddit.com
• Industry related content syndication services, for example GrowthHackers.com for marketing industry
• Q&A websites like Quora
• Amazon Kindle Marketplace — turn your blog into a book
• Slideshare.net
• PDF distribution website

And a lot more! The key is to be creative and think outside the box.