Soccer clubs often make their first impressions through their websites. But a lot of clubs don’t know who their target audience is (it’s parents), much less how to reach them.
Some websites could use just a quick tune-up. Some need a complete overhaul.
I have experience with the following:
- Creating web content professionally and personally for a couple of decades, dating back to the hard-coding HTML days of the mid-90s.
- Writing about youth soccer and gaining an understanding of what parents and players need.
- Seeing hundreds of websites in the course of my research.
- Being a parent, coach and referee who knows what information parents, coaches and referees need.
That’s why I’ve started a consulting service called Soccer Site Doctor.
That’s why I wrote a short book to give to my clients or to sell to those who just want some basic info.
I also made a video to explain why I’m doing all this.
If you’re attending the virtual United Soccer Coaches convention, please look up Soccer Site Doctor in the virtual exhibit hall.
(Please pardon the self-advertising, which is apparently not violating Medium’s rules.)
