We Choose to Challenge

RAPP UK
RAPP UP
Published in
3 min readMar 8, 2021

Everyone around the world is being called upon to choose to challenge misogyny, stereotyping and gender norms and inequality. We will be updating this over the course of March with new additions, but for now, here are the ways our people are choosing to challenge.

“I choose to challenge my own bias. The way I’m challenging it is by always asking questions and being prepared to be uncomfortable.”

-Emma Kobayashi, Director of Communications

“I choose to challenge the lag in career progression for women by supporting women with their careers and seeking out opportunities to spotlight the women I work with to raise their profiles.”

- Kate Amos, Head of Experience Sciences

“I choose to challenge myself and others on labelling sex as either black or white, which requires us to not dead name, using incorrect pronouns and calling out others who slip up.”

-Rob Morris, Art Director

“I choose to challenge heteronormative gender norms, stereotypes and all forms of gender discrimination. I’m committed to doing this by paying attention to language and dismantling institutions, policies and practices that hamper gender equality and liberation — however big or small.”

-Allison Gilbert, Culture & Communications Manager

“I choose to challenge gender norms and stereotyping by directly challenge people when I see or hear a red flag, there in the moment to correct that person so that the behaviour won’t be repeated.”

- Amara Barret-Willett, Junior Strategist

“I choose to challenge the notion that women are primary caretakers by practicing mindfulness around sharing responsibilities equally at home. Until men share their full 50% of the burden of home & family, women are always going to have an uphill battle at work.”

- Joe Braithwaite, Managing Director

“I choose to challenge the everyday assumptions that underpin choices and decisions made inside and outside our business that hold women back. I’m challenging this by advocating for change and championing alternative ways of thinking to open up the possibilities for women.”

- Shiona McDougall, Global Chief Strategy Officer

“I choose to challenge my own bias by acknowledging my assumptions, way of thinking and responses to people and situations.”

- Annie Gardner-Lewis, Project Operations Manager

“I choose to challenge bias against the inclusion of women to ensure pitch teams include women in a way that never feels tokenistic or like an afterthought. I will seek opportunities to spotlight the fantastic women we have across the organisation, and make sure pitch teams are representative of our entire organisation, not just people at the top.”

- Chris Buckley, SVP of Business Development and Marketing

“I choose to challenge professional gender stereotyping. We need to take proactive measures break down gendered roles in the workplace and bring women into male-dominated roles and men into female-dominated roles.”

-Annonymous

“I choose to challenge by leaning out and choosing to celebrate what I am achieving. I’m doing this by continuing to attempt to balance my life between, work, home schooling and being a supportive friend and colleague in what is already a challenging time for women. So I’ll be celebrating what I’m achieving day by day — because that’s a challenge in and of itself.”

-Carolyn Stebbings, Managing Director, SVP Data and Technology

“I choose to challenge gender stereotypes and bias by setting and sticking to my allyship intentions and practicing mindfulness.”

-Al Mackie, Chief Creative Officer

“I choose to challenge limited views on inclusivity. I will challenge this by ensuring those who identify as female always feel respected and safe within an inclusive environment for all different types of womxn.”

-Stephanie Kinns, Designer

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