Is Your App Interesting Enough to Retain Customers?
So, what comes after building a website, marketing your business on social media, and writing blogs? What is the next big step to make sure your business is seeing an upward graph? Businesses today are spreading across all digital marketing spheres. And your answers lie in the evolving sphere of mobile application development services.
Why make a mobile app?
Now that technology has advanced, reaching the audience has become even easier. While websites may not always be accessible, you can encourage customers to still avail your services. The easiest way to do so is by creating a mobile application of your business.
How to get users to download your app
Primarily, you should promote your application on all possible digital media. The key is to let people know that they can avail your services directly through an app. For example, during the launch of your application, you can post app-only deals which are beneficial to the customer.
Additionally, you can enlighten customers about the benefits of using your business mobile app. If they find your selling points convincing, they are likely to go for it.
Also, keeping the app costs to a nil or minimum value helps if you’re unsure about users downloading it. Because if it’s a free app, people will at least want to give it one shot.
Downloading v/s retaining
Studies suggest that consumers spend 90% of the time in mobile applications when they’re on their phone. Thus, with an app, you are more likely to grow your business.
However, Google revealed in a report that 26% of downloaded apps are used only once and then abandoned. Which shows that retaining a customer once they have downloaded your app is as crucial as getting them to download it. So, how to retain app users?
How to retain customers on your app
Experience over everything else
Users download a mobile app for convenience, getting their task done quickly, and availing better deals/services. Thus, if your business has a mobile app, it is important that it ticks off all the boxes.
An app that is fast, responsive, easy to navigate and a one-stop solution to the user’s demands is received well. As user experience is the founding step to successfully running a mobile app, be careful with this step during building the application.
Being unique is always a good idea
If you hire a trusted mobile app development company, they can help you build an app that is truly unique. It can be exclusive in terms of design, the way it executes data, or it could be the content. Better yet, it should be all three.
To give you an example, if yours is a publishing app, you could involve a feature that lets the user directly access the dictionary from the app. This is to say that you can show your creativity in every nook and corner to win the consumer’s heart.
Customers love personal care
This is one of the most crucial ways to make a customer happy with your mobile app. Whenever you take care of the needs of a customer, they are more likely to keep coming back to you.
For example, when the user opens the app, you can greet them with a ‘Hello, username”. Or you could wish them on their birthday, anniversary, and other events through a notification. Moreover, using graphics, you can create a video that personalizes according to the profile and the event. Believe it or not, such tiny details make a huge impact.
Notify consumers about your business
Reminding customers in their busy schedule that you are up and functional is a necessity. With a simple notification about a sale, added feature, or an interesting fact, you increase mobile app engagement significantly. We’ll let the numbers do the talking. It is seen that push notifications lead to as much as 88% more user engagement.
On the other hand, it is also important to maintain a balance. Flooding the user’s phone with notifications will only annoy them, no matter how beneficial the deals are. Hence, according to your business and your consumer list, draw a line to the notifications such that they are optimum. This ensures user engagement without risking warding them off.
Strong customer support means winning at business
Remember that your business revolves around your customers. Hence, your customer support team has the power of making or breaking your business. Be it canceling a subscription for a confused user or helping them in understanding a product feature, providing help in the most efficient and kind manner always works wonders for a business.
Additionally, customers who are regular users of your app will also be able to give you the most accurate feedback about their experience. It can help you better your service in all aspects. Hence, value customer feedback and make sure you take the fixing steps.
Conclusion
In all, go ahead and hire a mobile app developer without hesitation. While it can be a tricky business to get users to utilize your app time and again, it is not impossible. Follow the rules, pay attention to their needs, and keep them happy with good user experience.
Originally published at raredevs.weebly.com.
