The Rational 2018 Power List
By Selina Petosa and Rebecca Weaver
Adweek recently announced their annual Power List, their ranking of “the top players across advertising, marketing, media and tech.” The publication centered their benchmarks on company revenue, market performance, and consumer reach — flawed criteria that resulted in a massive oversight when it came to considering the diversity of the honorees.
So we decided to create our own Power List. We think it’s a far more inclusive, more contemplative, and more comprehensive list of those who are leading the marketing, technology, and creative industries.
Who would you add to our Power List?
Abiola Oke — CEO/Publisher, Okayplayer
Adi Tatarko — Founder/CEO, Houzz
AJ Hassan — VP/Executive Creative Director, R/GA Chicago
Akia Mitchell — Global Director of Innovation, Y&R
Alaina Shearer — Founder, Women in Digital & Cement Marketing
Alex Hisaka — Head of Global Content Marketing, LinkedIn
Alicia McVey — Co-Founder/CCO, Swift
Alma Har’el — Founder, Free the Bid
Amee Shah — Executive Creative Director, Droga5
Amy Bohutinsky — COO, Zillow Group
Amy Hood — CFO, Microsoft
Amy Sterner Nelson — Founder/CEO, The Riveter
Anjana Kacker — Director of Creative Services, BSSP
Anjali Sud — CEO, Vimeo
Ann Lewnes — EVP/CMO, Adobe
Ann Mukherjee — Chief Global Marketing Officer, SC Johnson
Anne Wojcicki — Co-Founder/CEO, 23andme
Anush Prabhu — Managing Partner/Chief Strategy Officer at MediaCom USA
Audrey Gelman — Co-Founder & CEO, The Wing
Blake Winfree — VP and Creative Director, MullenLowe
Bozoma Saint John — CMO, Endeavor
Brenda Darden Wilkerson — CEO, AnitaB.org
Bryan Espiritu — Creative Catalyst, Anomaly
Carla Echevarria — Design Lead, Google
Carolina Cruz-Letelier — Director of Client Services, Muhtayzik Hoffer
Christina Cooksey — SVP, Creative Product, Deep Focus
Christy Haubegger — Head of Multicultural Business, Creative Artists Agency
Cindy Gallop — Founder, If We Ran the World & MakeLoveNotPorn
Colleen DeCourcy — CCO, Wieden + Kennedy
Daniel Pérez Pallares — Executive Creative Director, The Community
Denise Rossetto — CCO, BBDO
Deborah Morrison — Chambers Distinguished Professor of Advertising, University of Oregon
Debra Lee — Chairman/CEO, BET
Donna Speciale — President, Turner Ad Sales
Donnalyn Smith — President, Momentum Worldwide
Eddie Opara — Partner, Pentagram
Eliana Murillo — Head of Multicultural Marketing, Google
Ellen Pompeo — Founder, Calamity Jane
Erica Green — Global Creative Director, Mattel
Erica Joy Baker — Senior Engineering Manager, Patreon
Eva Chen — Director of Fashion Partnerships, Instagram
Feh Tarty — CCO, SS+K
Frida Polli — Co-Founder/CEO, Pymetrics
Geisha William — CEO/President, PG&E
Gina Alshuler — President/CEO, Rauxa
Ginni Rometty — CEO, IBM
Gwynne Shotwell — COO, SpaceX
Helen Pak — CCO, Grey Group Canada
Indra Nooyi — CEO, PepsiCo
Ingrid Bernstein — Executive Director of Digital and Content Strategy, JWT
Jaclyn Johnson — CEO, Create & Cultivate
Jaime Robinson — Co-Founder/CCO, Joan
Jamal Dauda — Global Head of Music, WeTransfer
Jamilah Lemieux — VP, News and Men’s Programming, Interactive One
Jasmine Dadlani — Head of Strategy, McKinney
Jennifer Rooney — Editor of the CMO Network, Forbes
Jess Weiner — Founder/CEO, Talk to Jess
Jessica Alba — Founder, The Honest Company
Jessica O. Matthews — Founder & CEO, Uncharted Power
Jessica Resler — CCO, The Participation Agency
Jill Gwantley — Founder, Rauxa
Joanna Peña-Bickley — Head of Design, Amazon
Jonathan Mildenhall — CMO, Airbnb
Juliette Geraghty — Group Creative Director, VaynerMedia
Justin Kan — CEO, Atrium
Karen Costello — CCO, The Martin Agency
Karen X. Cheng — Founder, Butterbar
Karen Okonkwo — Co-Founder, TONL
Kat Gordon — Founder, The 3% Conference
Kathleen Griffith — CEO, Grayce & Co.
Kathleen Hogan — EVP Human Resources, Microsoft
Kathleen Kelly — Worldwide Managing Director, Ogilvy
Katrina Craigwell — VP of Global Marketing Innovation, GE Digital
Katrina Lake — CEO, Stitch Fix
Kay Hsu — Global Instagram Lead, Facebook Creative Shop
Kayvon Beykpour — Co-Founder, Periscope
Kenia Perez — Associate Creative Director, R/GA
Kimberly Bryant — Founder/Executive Director, Black Girls Code
Kirsten Green — Founder, Forerunner Ventures
Kortney Ryan Ziegler — Founder, Trans*H4CK
Lara Griggs — CCO, Y&R
Lauren Sooudi — Brand Strategy Director, Pereira & O’Dell
Laurence Toney — Partner, Google Ventures (GV)
Laurene Powell Jobs — Founder and Chair, Emerson Collective
Lesley Slaton Brown — Chief Diversity Officer, HP
Leslie Berland — CMO, Twitter
Linda Bumgarner — Executive Creative Director, VML
Lisa Penelton — SVP Marketing Science, Critical Mass
Lynn Branigan — President/CEO, She Runs It
Madonna Badger — Founder/CCO, Badger & Winters
Maggie Chan Jones — CMO, SAP
Maggie Timoney — CEO, Heineken
Makinde Adeagbo — Founder, /dev/color
Mara Lecocq — Founder, Where Are the Boss Ladies & Secret Code
Margaret Molloy — Global CMO & Head of Business Development, Siegel+Gale
Martha Hiefield — CEO, POSSIBLE
Mary Barra — CEO, General Motors
Mary Meeker — Partner, Kleiner Perkins Caufield & Byers
Maryam Banikarim — Global CMO, Hyatt Hotels
Maureen Fan — Co-Founder/CEO, Baobab Studios
Max Stinson — Creative Director, Wieden + Kennedy
Melissa Rancourt — Founder, Greenlight for Girls & Academic Director, Parsons Global Executive Masters
Melisse Gelula — Co-Founder/Chief Content Officer, Well + Good
Michelle Nguyen — Co-Founder/CCO, Scout Lab
Michelle Wong — Managing Partner, Dailey
Mina Seetharaman — EVP/Group Managing Director, The Economist
Nancy Reyes — President, TBWA Chiat Day NY
Oprah Winfrey — CEO, Oprah Winfrey Network & O Magazine
Pam Fujimoto — Co-Founder, June Cleaver is Dead
Piper Hickman — Group Creative Director, 360i
Preeya Vyas — Managing Partner of Digital, Saatchi & Saatchi
Rachel Mercer — CSO, R/GA
Rachel Zoe — CEO, Rachel Zoe Inc.
Regina Ruperto — Head of Design, All Boats Rise
Reshma Saujani — Founder/CEO, Girls Who Code
Rodney Williams — Head of Multicultural Marketing, Google
Ronnie Dickerson Stewart — Group Director Talent Engagement & Inclusion, Digitas
Ruthie Schulder — CEO, The Participation Agency
Safra Catz — Co-CEO, Oracle
Sara Blakely — Founder, Spanx
Sarah Hofstetter — Chairwoman, 360i
Sarah Kunst — Founder, Proday
Sarah LaFleur — Founder, MM.LaFleur
Sarah Rabia — Global Director of Cultural Strategy, TBWA Chiat Day LA
Satya Nadella — CEO, Microsoft
Selina Petosa — Founder and CCO, Rational Agency & Founder Metiza Magazine
Shannon Washington — SVP/Creative Director, Deutsch
Shari Redstone — Vice Chairman, CBS & Viacom
Sheryl Sandberg — COO, Facebook
Singleton Beato — Chief Diversity & Engagement Officer, McCann
Stacy Brown-Philpot — CEO, TaskRabbit
Stanley Lumax — Group Account Director, Translation
Stephanie Warne — Director of Talent, Mekanism
Sundar Pichai — CEO, Google
Susan Hoffman — Global Co-CCO, Wieden + Kennedy
Susan Lyne — President, BBG Solutions
Susan Wojcicki — CEO, YouTube
Tarana Burke — Founder, #MeToo Movement
Tariq Meyers — Head of Inclusion & Diversity, Lyft
Tiffany Huang — COO, Acer
Tiffany R. Warren — Founder/President, ADCOLOR
Tim Cook — CEO, Apple
Tina Brown — Founder/CEO, Women in the World
Tory Burch — Founder, Tory Burch Foundation
Tristan Walker — Co-Founder, CODE2040
Troy Carter — CEO & Founder, Atom Factory
Veronica Puc — EVP/Head of Production, Leo Burnett
Wendy Clark — Global CEO, DDB
Yumi Prentice — Managing Partner, David&Goliath
Rational Ideas is the thought leadership hub for Rational, a digital agency and consultancy based in Seattle, WA.
