The Rational 2018 Power List

By Selina Petosa and Rebecca Weaver

Adweek recently announced their annual Power List, their ranking of “the top players across advertising, marketing, media and tech.” The publication centered their benchmarks on company revenue, market performance, and consumer reach — flawed criteria that resulted in a massive oversight when it came to considering the diversity of the honorees.

So we decided to create our own Power List. We think it’s a far more inclusive, more contemplative, and more comprehensive list of those who are leading the marketing, technology, and creative industries.

The demographics of our list’s honorees (green) compared against Adweek’s (purple).

Who would you add to our Power List?

Abiola Oke — CEO/Publisher, Okayplayer

Adi Tatarko — Founder/CEO, Houzz

AJ Hassan — VP/Executive Creative Director, R/GA Chicago

Akia Mitchell — Global Director of Innovation, Y&R

Alaina Shearer — Founder, Women in Digital & Cement Marketing

Alex Hisaka — Head of Global Content Marketing, LinkedIn

Alicia McVey — Co-Founder/CCO, Swift

Alma Har’el — Founder, Free the Bid

Amee Shah — Executive Creative Director, Droga5

Amy Bohutinsky — COO, Zillow Group

Amy Hood — CFO, Microsoft

Amy Sterner Nelson — Founder/CEO, The Riveter

Anjana Kacker — Director of Creative Services, BSSP

Anjali Sud — CEO, Vimeo

Ann Lewnes — EVP/CMO, Adobe

Ann Mukherjee — Chief Global Marketing Officer, SC Johnson

Anne Wojcicki — Co-Founder/CEO, 23andme

Anush Prabhu — Managing Partner/Chief Strategy Officer at MediaCom USA

Audrey Gelman — Co-Founder & CEO, The Wing

Blake Winfree — VP and Creative Director, MullenLowe

Bozoma Saint John — CMO, Endeavor

Brenda Darden Wilkerson — CEO,

Bryan Espiritu — Creative Catalyst, Anomaly

Carla Echevarria — Design Lead, Google

Carolina Cruz-Letelier — Director of Client Services, Muhtayzik Hoffer

Christina Cooksey — SVP, Creative Product, Deep Focus

Christy Haubegger — Head of Multicultural Business, Creative Artists Agency

Cindy Gallop — Founder, If We Ran the World & MakeLoveNotPorn

Colleen DeCourcy — CCO, Wieden + Kennedy

Daniel Pérez Pallares — Executive Creative Director, The Community

Denise Rossetto — CCO, BBDO

Deborah Morrison — Chambers Distinguished Professor of Advertising, University of Oregon

Debra Lee — Chairman/CEO, BET

Donna Speciale — President, Turner Ad Sales

Donnalyn Smith — President, Momentum Worldwide

Eddie Opara — Partner, Pentagram

Eliana Murillo — Head of Multicultural Marketing, Google

Ellen Pompeo — Founder, Calamity Jane

Erica Green — Global Creative Director, Mattel

Erica Joy Baker — Senior Engineering Manager, Patreon

Eva Chen — Director of Fashion Partnerships, Instagram

Feh Tarty — CCO, SS+K

Frida Polli — Co-Founder/CEO, Pymetrics

Geisha William — CEO/President, PG&E

Gina Alshuler — President/CEO, Rauxa

Ginni Rometty — CEO, IBM

Gwynne Shotwell — COO, SpaceX

Helen Pak — CCO, Grey Group Canada

Indra Nooyi — CEO, PepsiCo

Ingrid Bernstein — Executive Director of Digital and Content Strategy, JWT

Jaclyn Johnson — CEO, Create & Cultivate

Jaime Robinson — Co-Founder/CCO, Joan

Jamal Dauda — Global Head of Music, WeTransfer

Jamilah Lemieux — VP, News and Men’s Programming, Interactive One

Jasmine Dadlani — Head of Strategy, McKinney

Jennifer Rooney — Editor of the CMO Network, Forbes

Jess Weiner — Founder/CEO, Talk to Jess

Jessica Alba — Founder, The Honest Company

Jessica O. Matthews — Founder & CEO, Uncharted Power

Jessica Resler — CCO, The Participation Agency

Jill Gwantley — Founder, Rauxa

Joanna Peña-Bickley — Head of Design, Amazon

Jonathan Mildenhall — CMO, Airbnb

Juliette Geraghty — Group Creative Director, VaynerMedia

Justin Kan — CEO, Atrium

Karen Costello — CCO, The Martin Agency

Karen X. Cheng — Founder, Butterbar

Karen Okonkwo — Co-Founder, TONL

Kat Gordon — Founder, The 3% Conference

Kathleen Griffith — CEO, Grayce & Co.

Kathleen Hogan — EVP Human Resources, Microsoft

Kathleen Kelly — Worldwide Managing Director, Ogilvy

Katrina Craigwell — VP of Global Marketing Innovation, GE Digital

Katrina Lake — CEO, Stitch Fix

Kay Hsu — Global Instagram Lead, Facebook Creative Shop

Kayvon Beykpour — Co-Founder, Periscope

Kenia Perez — Associate Creative Director, R/GA

Kimberly Bryant — Founder/Executive Director, Black Girls Code

Kirsten Green — Founder, Forerunner Ventures

Kortney Ryan Ziegler — Founder, Trans*H4CK

Lara Griggs — CCO, Y&R

Lauren Sooudi — Brand Strategy Director, Pereira & O’Dell

Laurence Toney — Partner, Google Ventures (GV)

Laurene Powell Jobs — Founder and Chair, Emerson Collective

Lesley Slaton Brown — Chief Diversity Officer, HP

Leslie Berland — CMO, Twitter

Linda Bumgarner — Executive Creative Director, VML

Lisa Penelton — SVP Marketing Science, Critical Mass

Lynn Branigan — President/CEO, She Runs It

Madonna Badger — Founder/CCO, Badger & Winters

Maggie Chan Jones — CMO, SAP

Maggie Timoney — CEO, Heineken

Makinde Adeagbo​ — Founder, /dev/color

Mara Lecocq — Founder, Where Are the Boss Ladies & Secret Code

Margaret Molloy — Global CMO & Head of Business Development, Siegel+Gale

Martha Hiefield — CEO, POSSIBLE

Mary Barra — CEO, General Motors

Mary Meeker — Partner, Kleiner Perkins Caufield & Byers

Maryam Banikarim — Global CMO, Hyatt Hotels

Maureen Fan — Co-Founder/CEO, Baobab Studios

Max Stinson — Creative Director, Wieden + Kennedy

Melissa Rancourt — Founder, Greenlight for Girls & Academic Director, Parsons Global Executive Masters

Melisse Gelula — Co-Founder/Chief Content Officer, Well + Good

Michelle Nguyen — Co-Founder/CCO, Scout Lab

Michelle Wong — Managing Partner, Dailey

Mina Seetharaman — EVP/Group Managing Director, The Economist

Nancy Reyes — President, TBWA Chiat Day NY

Oprah Winfrey — CEO, Oprah Winfrey Network & O Magazine

Pam Fujimoto — Co-Founder, June Cleaver is Dead

Piper Hickman — Group Creative Director, 360i

Preeya Vyas — Managing Partner of Digital, Saatchi & Saatchi

Rachel Mercer — CSO, R/GA

Rachel Zoe — CEO, Rachel Zoe Inc.

Regina Ruperto — Head of Design, All Boats Rise

Reshma Saujani — Founder/CEO, Girls Who Code

Rodney Williams — Head of Multicultural Marketing, Google

Ronnie Dickerson Stewart — Group Director Talent Engagement & Inclusion, Digitas

Ruthie Schulder — CEO, The Participation Agency

Safra Catz — Co-CEO, Oracle

Sara Blakely — Founder, Spanx

Sarah Hofstetter — Chairwoman, 360i

Sarah Kunst — Founder, Proday

Sarah LaFleur — Founder, MM.LaFleur

Sarah Rabia — Global Director of Cultural Strategy, TBWA Chiat Day LA

Satya Nadella — CEO, Microsoft

Selina Petosa — Founder and CCO, Rational Agency & Founder Metiza Magazine

Shannon Washington — SVP/Creative Director, Deutsch

Shari Redstone — Vice Chairman, CBS & Viacom

Sheryl Sandberg — COO, Facebook

Singleton Beato — Chief Diversity & Engagement Officer, McCann

Stacy Brown-Philpot — CEO, TaskRabbit

Stanley Lumax — Group Account Director, Translation

Stephanie Warne — Director of Talent, Mekanism

Sundar Pichai — CEO, Google

Susan Hoffman — Global Co-CCO, Wieden + Kennedy

Susan Lyne — President, BBG Solutions

Susan Wojcicki — CEO, YouTube

Tarana Burke — Founder, #MeToo Movement

Tariq Meyers — Head of Inclusion & Diversity, Lyft

Tiffany Huang — COO, Acer

Tiffany R. Warren — Founder/President, ADCOLOR

Tim Cook — CEO, Apple

Tina Brown — Founder/CEO, Women in the World

Tory Burch — Founder, Tory Burch Foundation

Tristan Walker — Co-Founder, CODE2040

Troy Carter — CEO & Founder, Atom Factory

Veronica Puc — EVP/Head of Production, Leo Burnett

Wendy Clark — Global CEO, DDB

Yumi Prentice — Managing Partner, David&Goliath

Rational Ideas is the thought leadership hub for Rational, a digital agency and consultancy based in Seattle, WA.