Leading Democratic Firms Combine Forces
As the everyday lives of voters become more and more interwoven across different media and devices, we are excited to bring a comprehensive media planning and buying solution to Democratic campaigns. Today we are launching a strategic partnership with Screen Strategies Media, one of the most experienced and respected media placement companies in politics.
Modern political campaigns need to connect with voters in a lot more places and message formats than they used to, yet also maintain efficiency and high frequency to get value from their investments. Achieving this requires a coordinated and integrated media strategy, combining traditional and digital channels in a cohesive approach to deliver maximum impact.
To date, most political campaigns have stunningly failed to address this challenge. Campaigns rarely coordinate traditional media plans and messaging with digital strategies. Most campaigns are lucky if their digital operation even talks with the team scheduling and buying slots on TV, radio, and mail. Instead of taking advantage of research that shows an integrated cross-channel media plan delivers better results, campaigns are stuck showing voters a disjointed plan that fails to coordinate scheduling, visuals, and messaging between traditional and digital channels. That’s a missed opportunity.
We want to change that. Our combined media planning and buying operation with Screen Strategies will deliver the most effective plan for reaching the right voters, leveraging the most impactful ad placements across channels — with the best pricing and the least waste. Campaigns will enjoy smarter, more efficient, more impactful media plans that can help win tough races.
Read the full release at: talbotdigital.com/partnership
To learn more about how our collaboration will help your campaign, just drop us a note: inquiries@talbotdigital.com.
