“Robert De Niro’s waiting” The Raven Marketing, Media & Tech round-up | 15 May
captured by @mattketing
The Raven delivers 10 talking points across #media, #tech #marketing… probably not best read while eating a Happy Meal.
What’s sparkled in the roost this Raven?
Do you think Warburtons is funny? Elon Musk could change the internet, WhatsApp’s breached, nobody can handle Tumblr, Cannes just can’t shake Netflix, writing becomes an elite profession, Burger King won’t leave the market leader alone, Starbucks sit on the Iron Throne of free publicity and GoT manages to lose a lot of fans with its penultimate episode (though not me).
This week’s intro song reflects the sheer shock that it’s mid-May, that there’s only one episode of Game of Thrones left and… Well, that everyone’s turned on GoT! How simple things were a couple of weeks ago when everyone was wowed by Ramin Djawadi’s song… The Night King. That was pre-Starbucks — see below and remember: Find every intro song on the Raven Playlist.
Warburtons: Good Bagel
Warburton has raised its bar considerably higher than a fresh loaf once again. Yeast, wheat and surely tonnes of marketing spend have brought us Muppets, Peter Kay, Sly Stallone and now… Robert De Niro, turning in a performance we’ve been itching for on the big screen ever since, well, Rocky & Bullwinkle. Aiming for “talkability” with its new bagel campaign, one the brand says could never have happened without De Niro on board, Warburton’s has high hopes of carrying the star power to diverse products as the white bread market takes a bit of a hit. Has De Niro finally found that golden land between comedy and menacing Goodfella? Not sure Scorsese’s The Irishman is going to help any (more on that below).
Good Bagels is brilliantly done right from the Bananarama joke…
1. Advertising: Burger King — Unhappy Meals
A special note on the spectacular, somewhat controversial campaigning barbs Burger King’s recently been throwing at its old rival.
As it’s Mental Health Awareness week, a good time to revisit its #FeelYourWay campaign that introduced its brand of unhappy meals.
This followed January’s Swedish campaign, trolling MCD with a menu of Big Macs after they lost the name trademark in Europe.
And not sitting still, this month they then returned to one of their favourite past-times — subverting clowns. Spanish agency LOLA Mullenlowe followed up their Scary Clown Night campaign from two Halloween’s ago (see the Raven Halloween special 2017) with a print campaign that implored parents to host their children’s parties in a clown-free environment.
Inc thought it might be a step too far.
2. Media: Verizon selling Tumblr. What a waste.
It’s no surprise that Verizon is putting its beleaguered blog platform up for sale, along with the Yahoo assets it purchased just two years ago for $4.5bn. Yahoo struggled with Tumblr after its own $1.1bn acquisition, but since 2017 the biggest contribution it’s new owners have made is to crack down on NSFW content, hemorrhaging traffic and boosting more ‘disreputable sites’ that were never on the radar as rivals. A sorry state of affairs for a platform with huge potential. There’s perhaps one more roll of the dice — if it can find the right owner.
Verizon is looking to sell Tumblr after squandering its potential
Verizon is seeking a buyer for Tumblr, the blogging platform it acquired along with other Yahoo assets in 2017. The…
3. Media: Cannes is still struggling with streaming
Warburton’s latest epic can’t help but stoke anticipation for the Netflix-Scorsese collaboration The Irishman. But while that feverishly jam-packed film has diplomatically side-stepped Canne, along with Steven Soderbergh’s The Laundromat, Netflix’s boycotting of the festival for the second year hasn’t calmed down the distribution row. French distributors are particularly narked two years after the streaming giant submitted two films to the festival while flagrantly ignoring the country’s practice of delaying big screen films release to streaming for 36 months
Warburton’s latest epic can’t help but stoke anticipation for the Netflix-Scorsese collaboration The Irishman. But while that feverishly jam-packed film has diplomatically side-stepped Canne, along with Steven Soderbergh’s The Laundromat, Netflix’s boycotting of the festival for the second year hasn’t calmed down the distribution row. French distributors are particularly narked two years after the streaming giant submitted two films to the festival while flagrantly ignoring the country’s practice of delaying big screen films release to streaming for 36 months.The South Korean director Bong Joon-ho helmed one of those films, Okja, who was partly responsible for a subsequent change in the festival’s policy is returning this year with the rather less off-the-screen-controversial Parasite. the in-competition list in 2017, causing the festival to come in for criticism and subsequently change its policy.
Meanwhile, gender parity and the anticipation of controversy for Quentin Tarantino’s Once Upon a Time in Hollywood is dominating the talk around the festival that began this week.
4. Tech: Facebook’s data woes
I call them woes: data is, of course, their business — not propagating cat videos. Cliches were made for tech giants. And Facebook’s given with one hand and taken with the other over the past couple of weeks. Last week it was revealed that Facebook was falling heavily on Rankwave, the South Korean analytics company, for data misuse that has more than a hint of the Cambridge Analytica affair about it.
This week, Whatsapp rolled out a freshly confident approach to breaking some bad news. Since detecting a huge security flaw that leaves a mobile device open to hacking by Israeli-created spy software, they’ve been contacting affected parties. Best advice: keep your app up-to-date. This is an advance on some of the woeful handling of data breaches of yesteryear.
Who's behind the WhatsApp hack and should you be worried? | CBC News
This week, WhatsApp began urging its 1.5 billion or so users to update their apps to get the latest security patch. The…
A proactive piece of news this morning is that Facebook is curbing use of its Live features, a hugely necessary step after the tragedy of the Christchurch shootings in March, and the network’s sluggish response.
5. Media. Game of Thrones feels the caffeine
More surprising than the cup of Starbucks spotted by viewers in episode 4 of its final series was the revelation that it wasn’t a Starbucks cup at all.
'Coffee is coming': fans spot rogue takeaway cup in Game of Thrones
It's a faux-medieval fantasy world of magic, dragons and heroic warriors ... and possibly at least one coffee shop…
But most surprising than that was that the mega-coffee chain didn’t appear to do anything with an vastly overestimated $2.3billion of free advertising (more likely suggestion: $250,000). Or did they? Chris Matyszczyk at Inc praised the subtle work from a corporation used to free placement.
6. Tech: Spotify’s battles
Apple’s steeling itself for investigation in Europe after Spotify continued to punch up. Their March complaint to the EU that Apple was using the dominant position of App Store to limit competition was upheld last week as the European Commission decided that there were grounds for a formal investigation. The verdict could arrive soon.
In the interest of impartiality, it reminded me of a Rolling Stone article last month that documented Spotify’s battle not with their rivals, but their lifeblood.
Threats, Bullying and Misinformation: Inside Spotify’s Battle With Songwriters
Spotify’s battle with songwriters over royalty rates has intensified in recent months, as a long-simmering cold war…
7. Media: Spelling out the elite writer
It’s little secret that the average salary of a writer in Britain is £10,000, but the full annual Authors’ Licensing and Collecting Society report has highlighted and cemented the problematic and obvious truth that writers are vastly supplementing their income. It all spells elite. E-L-I-T-E.
Writing at risk of becoming an ‘elitist’ profession, report warns
Writing is in danger of becoming an elitist profession, with many authors being subsidised by their partners or a…
8. The Musk Zone: See ya internet!
Bit of a quiet week for the regular Musk Zone. Just worth mentioning Inverse’s minimal speculation that Musk’s orbital plans could upend the internet.
Elon Musk’s Starlink Could Bring Back Net Neutrality and Upend the Internet
Starlink, SpaceX’s ambitious plan to bring high-speed internet to practically anywhere in the world, is about to take…
9. Media: You’ve all won Champions League Final Tickets!
Zavvi’s timing couldn’t have been worse, it was the morning after Tottenham beat the odds to qualify for the Champions League Final and two days after Liverpool had staged one of the greatest comebacks in the competition to do the same. People were ready for a third miracle amid the news that airlines were rapidly rising the cost of flights to Madrid on 1 June and… Zavvi duly delivered. This kind of data impropriety is not quite what the online retailer that used to majoritively be Virgin in a previous life wanted.
10. On My side
A nice Game of Parenthesis going on here. After the Night King, after the Starbucks, there’s the finale… Yes, I’ve been reviewing every episode of the final season of the television phenomenon of the 21st century. You can catch the set on Medium and check in for the final verdict on Monday!