The Raven: Marketing, Media, Tech & Start-up W’round-up | 25 September 2017
powered by @Mattketing
The Raven’s arrived, delivering its fortnightly round-up of some of the best, brightest and boldest reads from the worlds of #marketing #media #tech and #startup — the stuff that’s sparkled in the roost, and sparked my interest.
THIS RAVEN: Man U takes on the Kingsmen, Tesla caught out by nature, John Lewis eyes Christmas, Ryanair steals headlines, Niume is mourned, creative siblings disrupt both sides of the Atlantic, Crossrail lays its final brick, Uber takes a hike, Nintendo heads to Mars, there’s a new step to green energy, Farage goes marching, a super-computer orbits and energy capacity struggles for experts…
Adverts of the Moment
Audi ‘Orchestra Campaign’ — Cheers. This could roll and roll, and reboot years down the line.
Manchester United and the Kingsmen. The club’s persistent Fox tie-ins are impressive. Manners… Maketh… Manchester United.
Here’s a run-down of the club’s recent, utterly bonkers, media tie-ins.
Halo Ice Cream. Halo runs to the parodist. A bold move, and plaudits to the guys who got there first, Mike Diva. The master of ad parody finally makes a real commercial… Which means advertising’s eaten itself, right?
Deli Catz Dreamies — Oh, this is savage. A deliberate attack on everything the internet holds cute, cuddly, and dear about cats.
My advice: Don’t look…
Diesel: Go with the Flaw.
Celebrating the flaw, one of the seminal campaigns of the year.
Advertising and Marketing
Clicking into place. Pretty, pretty slick — the world’s first, and rather ostentatiously titled robotic advertising board has hit Time Square.
A nice gauntlet thrown down to the imminent reveal of the Piccadilly lights. The countdown to October has begun…
Love it… Running with it, Marmite takes their central pull to science. Nice and high-brow, and typically — seems nominally destructive.
F.A.B. Brave co-branding sees the Emirates Airline team up with, er, international Rescue.
RePRcussions. The waterfall to follow Bell Pottinger’s fall from grace is likely to flow for some time.
Controlling media. Mindful of reputational issues, the ever-powerful Facebook reassures on security.
Drinking the future. Seeing Attack ships on fire off the shoulder of or C-beams glitter in the dark not guaranteed
Up in the air. It’s been a few months since an airline publicity crisis, and United proved resilient despite their evident awkward handling.
Now’s the test for an airline that’s constantly proved that all publicity is good publicity. So far.
Media & Journalism
Challenging the model. In Australia, a serious attempt to gauge the effect of tech giants on traditional journalism…
Broader projection. An awesome development over at BFI!
Bye bye Niume :( Another platform bites the dust, and that’s a great shame. Niume, despite recent funding, couldn’t crunch the conversion. It was a simple, progressive and well-loved platform. But apparently that’s not enough. It may well not be the last… Brace yourself
Here’s one of my music persona series on the site — Niume was designed to made content shine in its spheres.
Challenge to the studios. Artist’s collective from the increasingly-firing Russos, disrupting from Fox at the peak of Disney’s tree — the best of luck with this idea.
seiL oN: More Bros disruption over the Atlantic where the Williams Bros split the nation. Inadvertently penning rival dramas.
But which one won? As of episode two, Liar’s rising to the top — but as always with these two, there are twists to come.
Hand delivered: Oh dear, how the Beeb quakes.
Presumably there’s a second video where he walks INTO Broadcasting house.
The immedi-insta-memes were quite glorious.
Statuesque: The first lady’s arriving in Parliament Square
Trekking CBS, Out-foxing Fox: A mixed week for CBS — just before Star Trek: Discovery launches on its highly ambitious streaming release structure (in the United States), there’s slow progress in Australia.
Meanwhile, it’s Fox’s international standards that’s drawing the line in the UK
Hanging out for the Christmas advert. It’s tough in business — not so long after John Lewis’s National Treasures campaign, designed to even out its annual revenue.
Monkey business over. Huge news in one of the great copyright fights of our time — the photographer wins, monkey presumably doesn’t have a clue. Well done the man.
Tech and Start-up
So soon. The web reaches its mid-life crisis
Saving up the experts. Meanwhile, M&S’ exploration into energy storage hits the well-worn expert problem.
To the stars. Our digging through the value of SpaceX (the world’s highest valued, personally owned company) should have told you — there’s a new kind of Space Race going on.
Nintendo’s highs. Helluva Nintendo Direct pulled out the bag last week, as they pull the finest of gruesome shooters on the platform. the announcement’s on the left.
And wow, there you go
But there are some perils in production waiting in the way. Take the reanimation of console’s past:
Hailing an appeal. Domination of news from the transport side in the past two weeks. The biggest, Uber in London is over… Well, it’s not, they can sort out their stall, or win in court. It brought out the pro quality of its new CEO, as the signatories oblivious to TfL’s obligations mounted up.
And that was at the end of a week where Uber rediscovered its predilection for awkward publicity
Bezos thumbs up. Jeff gets the praise
Unlocking the concept. No good deed goes unpunished — the spotlight fell on Tesla’s restrictive road strategy, following on from last Raven’s speed unlocking…
Weaponised copyright. A response to more repellent publicity-baiting from the enfant terrible of the vloggersphere
Power from above. A bit late — but that’s the power of promotion. The new super-computer orbiting Earth gained an ad boost from HP in the past week.
Phoning the future. Google grabs a stake in HTC — one to keep an eye on.
Undermining news. A key marker in London’s underground infrastructure as political discussions over other infrastructure upgrades rage on the surface
See you. The Bitcoin bubble seems to have broken where it met one huge currency.
Disrupting the cinema. A bold approach to — it’s a hell of a buy-in, but cinema needs ideas like this.
Time gentlemen… And here’s another bold approach, and means this Raven short stories end where they should- in the pub. #TechBar #TechBar
And on my side
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Download the latest on greening with OEM to find out a whole lot more.
That’s it for this Raven’s W’round up, See you for the next one. And until the next time… Keep up-to-date and join the conversation @mattketing
See you in a fortnight for the next Raven!
