The Raven: Marketing, Media, Tech & Start-up W’round-up | 9 August 2017

powered by @Mattketing

Matt Goddard
Aug 9, 2017 · 14 min read

It’s Wednesday and the Raven’s arrived, delivering its fortnightly round-up of some of the best, brightest and boldest reads from the worlds of #marketing #media and #tech — the stuff’ that’s sparkled in the roost, and sparked my interest.

THIS RAVEN: Translating brands, shutting down robots, trusting the BBC, acquiring at Netflix, starting the Christmas countdown, protecting the Earth, surfing with dogs, spinning discs at Facebook, booking out a Musk hour, flipping open the cell phone’s past, burying iPods, praising the digital, setting European traps, witnessing a Post Office Heist, and perhaps the end of church collection plates…

Cue: purple header conveying integrity and sincerity according to my psych-colour assessment … Suggested intro song this week: The resurgent TLC with their mega summer-mash-smash It’s Sunny

Advertising & Marketing

Marketing the future: Us marketers love to chat about ourselves. As we’ve followed the increased feed of PR into the top end of the marketing chain, the succession crisis brewing as, in turn, CMOs are increasingly head to the top of the board, needs to be examined.

The Square’s soldier: A visceral concept commissioned by Visit Flanders. Sadly, with the deluges in london over the last two weeks I arrived at Trafalgar Square too late to see Damian Van Der Velden’s Paschendale soldier. Its absence was just as powerful.

Correctional blockbusters: In France, the odd fortunes of WWII, Can Dunkirk’s great success prove educational and corrective for Dunkirk’s attempts to lure history-tourists away from Normandy?

Elephant’s backside in the room: Sorrell gets colourful about Snapchat, as WPP announces it will double purchasing in the platform to $252 million. Still far behind their Facebook spend.

Good Appeals can work: Sainsbury’s media drama appears to have ended and PHD’s appeal successful:

Adverts of the Moment!

Taking to the air: Kev’s back — and EE want everyone to know about their Apple Music offer. And interesting concept, fortunately sparing us any of Britney’s wardrobe this time round:

Serious identification: A brutal sequence M&C Saatchi London produced for Royal Mail. Heist doesn’t pull any punches.

GTE to rule the world! And on a happier note with Golf’s latest assault on. What a jolly little maniacal genre mash-up this is. Presenting, ‘The Button’

Media

Raising stakes: And then the worrying news at the heart of The Independent.

Font of all BBCness: The BBC have found a subtle way to make the licence fee go that little bit further.

Placing Southbank: The latest central London development, with the dullest name, announced its first tenants.

Mega woah: Jaws dropped at Netflix’s first acquisition, Millarworld. Crikey. As if it’s been in doubt since he bowed out from his leading role at Marvel, Mark Millar is now officially the biggest name in comics- and we’ll be seeing a lot more of his work on the small screen. No wonder the rumours have it that DC are looking to adapt one of his finest stories for them , Superman: Red SOn, for their live action film division (DCEU).

The debt stream: that was on the back of last week’s rather unsurprising revelation that Netflix’s massive expansion has come at the cost of considerable debt. Should it worry anyone?

Another one bites the stream. Soon, everybody will have their own streaming service.

Collapse of the themepark? Looking at the properties of another studio, sadly the chances of Star Trek and Tomb Raider rides arriving in Kent any time soon look bleak:

It’s a Trap: This made me laugh. Pure tears. But if anything, this cunning ruse is working!I “The UK seems so badly prepared for Brexit negotiations that other EU countries think it must be a trap”

Early morning bite: From the amusing to sincere trolling This has it all. The visuals of Hellraiser, the power to fuel xenophobic jokes, and the expert timing and ideal lead picture for the breakfast crowd. I salute you.

Poisoned chalice? Ears pick up when any part of the Trump dynasty goes looking for social media experts…

Painful reality: We haven’t been to Channel 4’s Eden for a while. Mind you, they’ve all left, haven’t they? We’re pretty sure… Channel 4 have reworked the format to break through walls tat were never really there in the first place:

Getting Strictlier: Yesterday, Christmas began (the next stage, after denial, is the start of The X-Factor)!

Not kicking the fiction: Premier League rights hurt the bottom line, but drama benefits at Sky:

Alternating the alternative: As the Game of Thrones face a backlash with their Confederate series, it seems Amazon has stolen a march with Black America.

Widening gaps: The BBC pay report was always likely to cast a long shadow. In fact, it’s set off a chain reaction implosion. Quick answers and solutions required.

Trusting Auntie: Some good news for the Corporation from over the Pond:

Despite this coverage to the left. Absolutely brilliant:

A Network’s Tale: A fascinating snapshot of Australian media, from the television network spats to the fascinating new metric direction set by the editor of Rupert Murdoch’s Townsville Bulletin:’“a key measure” of performance “will be how many subscriptions your stories generated”’

Hot off the Preston: In the UK, Peter Prestons’ been particularly unmissable lately. He was on scintillating form taking on the regulators practical conundrum

Putting BBC pay into perspective in view of last week’s Rajar figures…

Mooching off: In the US, a fleeting tenure in the Whitehouse. He need never work again

Lantern wanted: But if he’s looking for a job, how about the job of the… Age?

Clapping: Glasgow’s surprising mascot gets a general seal of approval — well, why not?

More Productive: The recent Radiohead celebrations (20 years since their seminal OK Computer was released) have dug some classic snippets from the archive:

A King’s Landing Ransom: HBO’s winter of chaos continues:

Caffeine- Back on the coffee — one of my favourite subjects. And over the Atlantic, Starbucks restructure and target their big-spenders:

Mysterious journey: Coffee makes me think of holidays — how’s that for a segue? Would you take on a mystery holiday?

Ending the chapter: As New York Times’ book critic Michiko Kakutani, steps away from the typewriter, a nice review of her career:

Tech and Start-up

Divisive memo: Google’s latest drama — being too liberal. Difficult not to link to Breitbart on this one — the diversity struggle goes public. And so, on the morning of 8 August 2017, James Damore was trending on Twitter. Not quite with the love message his name suggests…

Musk hour:

Speeding to the future: We’re all heading to the Hyperloop

Or maybe not. What’s wrong in all of this? Is there something in the centre of the hYperloop that has the power to tarnish Elon Musk’s empire?

Sticking with him, here’s Superdeluxe’s distracting take on Musk’s Neuralink:

The Model Three drove out from Tesla

While following the clash of the tech-heads last edition, an MIT scientist offered some advice:

There is some consolation in space…

Check the seats: Still, inspired no doubt by an episode of Sherlock, there’s always an old school route to getting the tech papers buzzing:

Mazda change the game: Heading back to the old school. Here’s an engineering twist out of nowhere:

Soaring social: Facebook’s up.

And COO Sheryl Sandberg popped up on Desert Island Discs

Binary worries: It seems like only last week we were all laughing at a robot killing itself on its first day of employment. Yes, laughing. Now, this is truly scary stuff, or is it? Nothing’s quite as it appears…

Here’s an expanded view from the Independent… With added Boris Johnson

Currency high: And Bitcoin pushes higher:

Zero growth: Twitter’s level:

Richest Man: And Jeff Bezos was king for a day.

Reminds me: Amazon are capitalising the joy market with Amazon Job Day… No, wait…

Dropped Pod: At Apple, it was the end of an era, and it had quite a few people all nostalgic. Includes first iPod video, prepare for culture shock.

A new strata: Here are some realistic rocks — the effort to create the illusory:

Alms-top: The church’s gone tech…

Phoning the past: It’s happening — Samsung’s on a mission to re-tech the flip phone

Opening the digital wallet: Let’s end with a tech revolution, an oversubscribed one…

On My Side

We’re working on the most exciting web development project I’ve ever had the pleasure to be involved in at the moment, so can’t wait to share that…

If you’d like a time-out, remember the Jokershorts mailer every other week with a dose of pop culture from my Jokerside blog. Next week’s will have more on Netflix’s surprising, and first, acquisition of Millarworld. And if you can’t wait until then, check out my in-depth look at the last series of BBC’s flagship drama. Doctor Who Series 10.

That’s it for this Raven’s W’round up, See you for the next one. And until the next time… Keep up-to-date and join the conversation @mattketing.

See you in a fortnight for the next Raven!

The Raven by @Mattketing

The Raven regularly delivers 10 squawking points from #marketing #media #technology … Captured by @Mattketing, delivered by first class RAVEN.

Matt Goddard

Written by

Writer & Journalist, Tech Startup CMO, Ed-in-Chief @ Jokerside.com. Curates the #Jokershorts pop culture & Raven’s Marketing round-ups right here | London

The Raven by @Mattketing

The Raven regularly delivers 10 squawking points from #marketing #media #technology … Captured by @Mattketing, delivered by first class RAVEN.

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