W’round up — 2 March 2017

Matt Goddard
Mar 3, 2017 · 6 min read

The Raven arriving a little bit after Woden’s Day — marketing, media, tech and related stories that have sparkled in the roost, and sparked my interest. And not to keep the raven waiting…

A little late this WroundUp — but you can find out why at the end of this post. First, interesting snippets from the last month on Planet Earth…

When ‘Digital’ goes wrong: “Super!” “Too far!” So ran the gamut of LinkedIn badinage when AdWeek popped this news story about new American horor-comedy Santa Clarita Diet onto the network. What’s too far for a concept isn’t necessarily the same as what’s too far for a commute…

Counting Jedi: Can translation limiting another language’s marketing? It seemed that way when the galactic billions of words speculating around the name of the latest, and forthcoming, Star Wars Episode VIII: The Last Jedi was translated into non-English languages. The Last Jedi — Is it Luke? Is it Rey? Er… the Jedi’s plural… (Los Ultimos Jedi — I mean, cool.) And in a semi-answer to the original question, it’s unlikely to detract much from the billions.

Stuck in the middle: I’m both early and late to Medium, and now sift through multiple, paradoxical, sub-publications across multi-media to follow their plight. What’s right, what isn’t, what’s the future? It’s a great platform is all I know…

Searching for Education: I hear of more an more education start-ups every week— and true, many are an ideal application of concept. But as a sector, does it have growing momentum or is it just inherently and incredibly strong and important? James Elias had an opinion…

La, La, La: Ah, remember those halcyon days a week ago or so?

Paper Planes: In the nonsense hoo-hah of the “Wrong envelope (nobody lost, nobody won, nobody died), the usual suspects were quick to capitalise on the Academy’s misfortune. Those usual suspects mostly being the ever-responsive air operators…

Pick for me though, was Ryanair, just because. (And really, poor Warren Beatty)

Rogue trip: One day I’ll finally have my musical road trip in a Jaguar E-Type of British Racing Green… When that happens, it’s still unlikely this story will have washed over…

On the cusp of advertising greatness: Meanwhile, Viacom have made a bold claim, and backed it up. Can the universal truth of a golden age of filmed and art narrative really be applied to… Advertising? In the imminent

The bear facts about marmalade: Accidentally continuing a Wroundup trend that revolves around recent gifts for my God children… But could a certain Peruvian bear’s favourite snack be in decline even as his franchise potential’s growing? (Did you say marmalade?)

Uber-camera: I was reading about that legendary Bill Gates customer service phone call just today — as good as it’s been for some companies, it’s not always great when your boss heads to the grass roots of the business…

Circulating the news: Meanwhile in the oh-so crucial world of facts and figures — some astonishing findings in the latest UK readership data. Missing: 10 million readers…

Amazon, blowing in with the wind: Have you ever found that perfect video-conferencing software? There’s a prime gap in the market apparently…

You wait for flip-phones: Who had one? See, you can instinctively raise your hands and your phone DOESN’T smash. it’s a bold idea, it’s a popular idea, but is 2g-tinged nostalgia ever healthy? (not to mention Snake in colour?)

The jitters start? Experiencing their first drop in ad revenue since the recession, absolutely rolling in it, recent acquisition-foccussed ITV have a firm explanation…

No point talking about it: But could it be… No. The thing is, Britain has never been able to sustain a daily chat show for any great length of time. And less said about the dawdling, smug advert, the better. ITV need to reevaluate their brands and brand assets…

Nintendo’s Micro-chips: And to end the news shorts on a bitter note… Well, literally but not really. It’s the eve of the launch of Nintendo’s Switch. An ambitious contrary invention that’s so very Nintendo, so very obtuse and yet has a promise that makes it the most exciting console launch since the Wii in late 2006. Zelda: the Breath of the Wild may indeed prove to be one of the greatest launch games of all time. But just don’t try to eat it…

On my side: A slight and necessary delay on this week’s WroundUp as I’ve been steering the launch of Open Energy Market’s “The Future is Automated campaign” which went live today. Commercially partnering with Raconteur’s Future of Energy special report, available in hard copy in today’s The Times and online at https://www.raconteur.net/future-energy-2017, the biggest report into the UK energy industry this year was an opportunity we couldn’t miss.

The next couple of weeks will see a fair few complementary product launches, but in the meantime, here’s why commercial energy buyers need to know about Open Energy Market: http://info.openener.gy/the-times

Running around the other side of my head though? Thanks for asking: In the Power station from last week recreating various scenes from Terminator 2 and GoldenEye.

Until the next time… Keep up-to-date by following @mattketing. See you next Raven Delivery!

The Raven by @Mattketing

The Raven regularly delivers 10 squawking points from…

The Raven by @Mattketing

The Raven regularly delivers 10 squawking points from #marketing #media #technology … Captured by @Mattketing, delivered by first class RAVEN.

Matt Goddard

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Tech and FinTech startup CMO, writer & journalist, artist and designer, ed-in-Chief @ Jokerside.com. Curates the Raven @Mattketing round-up right here | London

The Raven by @Mattketing

The Raven regularly delivers 10 squawking points from #marketing #media #technology … Captured by @Mattketing, delivered by first class RAVEN.