2017 State of Driving Survey

Full Survey Results & Methodology

Klashwerks polled 3,116 car drivers via SurveyMonkey between January 31 and February 6, 2017. The data below reflect these findings. The margin of error is +/- 1.9 percentage points. For more on the survey, please contact klashwerks (at) highwirepr (dot) com.

Do you multitask in the car while driving?

  • I listen to music — 87.5%
  • I talk on the phone — 50%
  • I listen to the news — 49.6%
  • I drive in silence/reflect on my thoughts — 33.2%
  • I sing out loud carpool-karaoke style — 32.51%
  • I send/read text messages — 17%
  • I send/read emails — 7.3%
  • I browse the Internet/social media — 4.9%
  • I get work done — 2.8%

Which of the below activities are you regularly tempted to do while driving?

  • Eat/prepare food — 43%
  • Make phone/video calls — 42.8%
  • Send/read emails or text messages — 38.1%
  • Drive fast — 35.7%
  • Browse the Internet/social media — 13.2%
  • Tend to kids or pets in the backseat — 11.4%
  • Groom myself — 11%
  • Road rage — 10.8%
  • Briefly close my eyes or sleep — 5.5%
  • Have sex — 4.7%
  • Pass on the shoulder or drive illegally — 3.6%
  • Play mobile games (i.e. Pokemon Go) — 3.3%
  • Change clothes — 2.8%
  • Livestream my driving — 1.7%

Which of the following terms are you familiar with?

  • Self-driving car — 74.5%
  • Dashcam — 69.4%
  • Self-park steering — 62.7%
  • Autopilot — 53.2%
  • Adaptive cruise control — 39.4%
  • Autonomous vehicle — 34.6%
  • Lane-centering steering — 32.4%
  • Connected car — 22.8%
  • OBD — 8.3%
  • None of the above — 10.5%

Do you have a car capable of being connected?

  • Yes — 25.3%
  • No — 47.3%
  • I don’t know — 27.4%

Does your car offer at least one of the following: Wi-Fi hotspot, On-Star or other driving/roadside assistance services, car-app connection, or other internet-based function?

  • Yes — 34.6%
  • No — 65.4%

Which of the following most accurately represents how you feel about self-driving cars?

  • I need more information on them before I can decide. — 44.6%
  • They’re cool but I would never purchase one. — 19%
  • They terrify me. — 17.6%
  • I think they’re hype and we’ll be waiting for a long time for them. — 12.5%
  • I’ll be purchasing one ASAP. — 4.6%
  • I haven’t heard of them. — 1.6%

Would you ever ride in a self-driving car?

  • Yes — 38.2%
  • No — 24.8%
  • I don’t know — 37.1%

Does the idea of living in your car depress you or excite you?

  • It’s depressing — 84.9%
  • It’s exciting — 15.1%

Which of the below would cause you the most concern if it was cyber hacked?

  • My digital bank accounts — 47.4%
  • My digital identity — 33%
  • My connected home device(s) — 6.8%
  • My connected car device(s) — 4.1%
  • None of the above — 8.7%

Do you ever miss the freedom of driving on the open road unassisted by technology?

  • Yes — 25.6%
  • No — 59.5%
  • N/A — 14.5%

Additional Insights:

  • Drivers aged 18 to 29 are more likely to drive in silence/reflect on their thoughts than other generations, with 40.9% reporting so compared to 33.2% of the general population.
  • One-third (31.6%) of drivers aged 18 to 29 admit to texting while driving, while 11% use social media.
  • Seniors are the most reluctant group when it comes to self-driving cars, at only 26.3% saying they would ride in them, compared to 38.2% of the general population.
  • Men are twice as likely to be tempted to livestream their driving as women, at 2.12% compared to 1.06%.
  • Men are more likely to be tempted to drive illegally or pass on shoulder (4.5% versus 2.8%), while women more tempted to road rage (11.8% versus 9.8%).
  • People living in Mountain states are the most familiar with advanced auto terms and most eager to adopt self-driving cars.
  • When it comes to connected cars, the East North Central region leads in adoption, while New England lags.