Loyalty is proportional to service in every business.
Experts from various industries will agree to the fact that attracting new customers and earning their loyalty are two different wholesome objectives in their business.
Like them, restaurants strive around the clock to bring the new customers in and improve their ratings and business. But the existing customers, especially the regular ones, are as equally important as the new ones.
The fresh customers will come to your place with their minds set to experiment and see whether the reviews they heard were right.
Meanwhile, the regular customers visit again, expecting the delicious food and friendly service they once received from you. Surely, you will do everything to keep a good impression alive.
Here are a few things you could focus on to achieve loyalty:
(1) Earning loyalty starts with your customers getting to know you. As per the present day’s trend, they will check on you online. They will scour through your style and dishes through pictures and posts you have put up on your site and social media. The reviews from other customers on your restaurant profile will add to the first impression the online visitors have of you.
So, providing an easy to approach and understand the website and well planned social media profiles play a crucial role in getting the attention of your customers.
(2) The customer will always expect a direct and friendly engagement with the restaurant staff. The whole experience, remembered along with the food, goes according to how the restaurant engages with the customer.
Set the floor for all kinds of environments for maximum customer satisfaction.
Restaurant advancements like contactless ordering can enhance your environment suitable to all needs.
(3) What makes them come back again? It is not only the excellent treatment you have given them, but the follow-ups you make. Let them know of your updates, offers and loyalty programs. Reconnecting with the customers will encourage them to be part of your community.
You could keep in touch with them through their contacts entered in your ordering system made for you.
Even if they cannot dine in at your place, they might order take-outs from you online because you have earned their trust.
