Since Google Maps launched 15 years ago, they have revolutionised the world of digital maps and now help over one billion users get from A to B (and so much more)

It’s almost impossible to think of a time before we could enter an address into our smartphones and just go. Since its release in 2005, Google Maps have evolved and adapted to the wants and needs of our fast-paced and ever changing society.

One of the continually iterated aspects of the product has been Google Maps’ colour system. When we look at the current interface, we can see that…

Gamification incorporates the fun and engaging elements found in games and applies them to a product or experience. It taps into some of our most primitive instincts as human beings, making the experience all the more immersive.

Gamification guru Yu-kai Chou developed the 8 Pillar Octalysis framework. This framework analyses the forces that drive human motivation and displays how these elements can be harnessed to build engaging and rewarding experiences for a user.

Gaining and retaining customers is such a crucial component to a business’ success. This digital age however has further distanced that traditional face-to-face customer service experience and relationship. It’s even more evident in our current climate, which is drearily shadowed by this pandemic. People are now much more likely to complete daily tasks such as shopping, banking, and socialising via their devices — both for safety and convenience. This heavy reliance on online platforms can result in quite a few businesses falling short, struggling to adapt and accurately implement and embrace digital transformation.

It is truly up to the business…


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