What is meaning of Gamification in iGaming
As the global iGaming industry has become more and more competitive, the concept of Gamification is become one of the essential parts to succeed for many iGaming game development companies and game operators. When iGaming development companies are plan and develop the games, game developers are strongly consider about how to more attract user than other games. Also, many iGaming operators are plan about how to their users are more engage into their service and keep the high retention of users. The one of the way game development companies and operators are find it that Gamification and nowadays, Gamification is one of the hottest topics in the iGaming industry.
So, what is the Gamification? Why Gamification has become crucial for iGaming industry? Gamification is literally adopt game concepts or features in the games. Adopt game concept into games and game website? It can be heard a little bit weird. To understand why Gamification is become important thing for iGaming game development and operator companies, we need to look at how shape iGaming games and websites.
What do you feel when you see Live online casino games such as Live dealer Baccarat, Live dealer Blackjack and Slots comes from various companies? Probably, you will feel about all games are similar, for example, A company’s Baccarat and B company’s Baccarat is very similar except game interface and atmosphere in the studio. Game rules are same. In case slots, game rules also almost same and different graphic of game interface and symbols. At the early stage of the iGaming industry, these factors doesn’t matter for game development companies. Because there are exist just few competitors in the market. But nowadays, so much many competitors in the iGaming industry. Many game development companies and operators are dive in the iGaming industry year and year. So, now it is time to how to make a more competitiveness compare competitors for iGaming development and operator companies.
In my opinion, the solution of the iGaming development and operator companies find out is that benchmark the features of online and video games. All kind of online and video games have their unique system to attract players such as level system, items, quest system and so on. These features can be the key to make a difference in iGaming industry. What if level system is exist in Live casino, slots and game platform? What if specific items are exist and players can be receive this items when they will reach at specific mission? Probably, these features will help to retain players at games and game service website.
So, now we need to review online games and video games to understand how they are attract to players by using their game functions. There are so much many online and video games globally. Some games are very popular in the world, and some games are disappear with game player’s indifference.
Of course so many specialists in the iGaming industry- game development and operator companies — are really effort to adopt Gamification functions in their games and service sites, I would like to talk about what functions will adjust into iGaming sector.
1. Level system
Level system is probably basic feature in the online and video games. How to we can adjust level system function into iGaming products? We can see some level system in Slot games and service sites. In the slots, there are exist several phase (usually 3~5 phase) in the games, and then as players will get bonus symbols during players are play the game, the phase will increase. And player can expect massive prize. The other hand, some service sites are running level system depends on how much players are betting. As player’s level is increase, the player will expect get the additional bonus or refund of specific ratio of their losing amounts. This is very easy step to adjust online and video game’s level system into slots and service sites. Is it enough attract players to iGaming products? The players are more likely to visit site or play the game due to these function? I think that it is not enough. It is needs to more something that provide more special experiences to players. I’m not sure what functions will more attract to players, but I think it is need to more creative functions that make a players will compelling to visit the site and play the games. This is one of the biggest homework’s nowadays. Here are some my ideas about it.
- Planning level design of provide different game types or environment depends on player’s level.
- Provide specific items when players are reach specific phase. This items can be NFT type items and provide special opportunity that players can participate it by using NFT items).
2. Item system
Item is one of the essential function in online and video games. In the online and video games, players can make their characters more powerful and better appearance. How can we use this item system into iGaming products? What if player will reach the specific criteria, player can receive items such as related bonus, cash back or the other. Here are some ideas about it.
- Game revenue share item: This concept is similar to staking of cryptocurrency. Many cryptocurrency project to provide the revenue sharing model by staking their coins or tokens. What if iGaming product will adopt this model? For example, there are exist revenue item of ‘A’ games, and this item will distribute to players when players will reach specific phase ‘A’ game. And then players will stake this items in place (It will be staking system that provided from game development companies or service operators.) As ‘A’ game’s revenue will increase, player can expect additional profit and then players will not only play the ‘A’ game, but also players will become marketer for ‘A’ game. Game providers or operators will running this revenue item system each games and will expect acquire each game’s supporters. These supports will advertise ‘A’ game through their channels like social media.
3. Community system
Community system is one of the cornerstone of online games. Guild system is one of represent community systems in online games. There are many online games are emerge year and year, but players in the strong community of game are tend to refrain choose other games. If there are exist this kind of community feature in iGaming products, it is one of the most effective way to retain players. What if there are exist guild system at game or service site? What if there are exist regular match or tournament between guilds? And if top rank guild could be expect massive award?
Nowadays, I continuously thinking about what is more effective way to adopt Gamification in online gambling service site. It is not easy to find great solution and I’m thinking again and again. I would like to share the ideas and have a conversation with people who have same issue in the iGaming industry.
